Novi’s Beloved Brewery Announces Closure
In an unfortunate turn of events for craft beer enthusiasts in Novi, a locally cherished brewery, Ascension Brewing, has announced that it will be closing its doors after nearly a decade of bringing joy and great sips to the community. The official last day of service will be October 6, 2024, and the brew team has decided to go out with a bang, inviting everyone to join them for a final weekend filled with memorable moments.
A Fond Farewell
In a heartfelt statement shared through their social media channels, Ascension Brewing expressed gratitude to all who supported them throughout their journey. “Despite our passion and dedication to bringing you the finest craft beers and food, the downturn in the beer industry and scaling challenges have not been favorable to us,” they stated. It’s clear that the decision was not made lightly, as they reflected on the wonderful memories created over the years with their loyal customers and dedicated staff.
The brewery’s message resonated with many patrons who had enjoyed countless pints of their unique brews and cozy atmosphere. Customers were encouraged to come out one last time to raise a glass in honor of the journey—whether that’s savoring a favorite beer or trying something new that hasn’t been enjoyed yet.
Community Support Rings True
In the wake of the announcement, other local brewers offered their support on social media, demonstrating the camaraderie that exists within the craft beer community. Batch Brewing in Detroit shared its sympathy, stating, “What heartbreaking news! Much love to ya’ll for the great beers over the years.” Likewise, Urbanrest Brewing expressed their sadness and echoed their gratitude for the friendship established over the years.
The Craft Beer Landscape
The closure of Ascension Brewing reflects a broader trend within the craft beer industry, which has faced some significant shifts in recent times. Several breweries are grappling with challenges such as rising costs, changing consumer preferences, and increased competition. Many industry insiders recognize that the landscape has changed dramatically over the last decade, affecting both new and established businesses.
For Ascension, it seems scaling up operations while meeting rising demand proved to be a struggle. They expressed disappointment but chose to focus on the positives and the wonderful experiences that resulted from their hard work and dedication.
A Celebration of Memories
As the final weekend approaches, many fans and loyal patrons are expected to flock to Ascension Brewing for one last hurrah. It’s a time to share stories, enjoy favorite brews, and reminisce about the good times spent within the brewery’s walls. The energy in the air will undoubtedly be a mix of nostalgia, gratitude, and joy.
The brewery has promised to make the last weekend truly special. Expect unique beer offerings, some favorite bites from the kitchen, and maybe even some surprises as they celebrate their time in the community. For everyone who has walked through Ascension’s doors, this is a moment to remember and cherish.
Looking Ahead
While it’s sad to see Ascension Brewing close, it’s vital to acknowledge the impact they’ve had over the years. It’s not just about brewing great beer; it’s about the community built around it. The stories shared over pints, friendships forged, and celebrations that happened all add to the rich tapestry of local life.
As Ascension Brewing prepares to bid farewell, we hope to see its staff shine in future endeavors and that the community continues to support local breweries that contribute so much to the flavor and character of Novi.
