News Summary

Join us on November 6, 2024, for a free one-hour webinar focused on enhancing customer experience in e-commerce using AI. Industry experts from Microsoft and Zoovu will share insights on omnichannel strategies, digital content management, and real-world applications from HomeStreet Bank. Don’t miss this opportunity to gain actionable strategies for your business.

Exciting Upcoming Webinars to Elevate E-commerce Customer Experiences

Mark your calendars! On November 6, 2024, a free one-hour webinar will take place, geared towards enhancing customer experience in the e-commerce world using the power of artificial intelligence (AI). This engaging session is hosted by a leading platform focused on retail experiences, promising to be a valuable resource for businesses looking to improve their strategies.

Insights from Industry Leaders

The spotlight will be on Microsoft, who will share their proven formula for making customer interactions better in the ever-evolving landscape of e-commerce. With over 25 years of experience in digital marketing and e-commerce, Microsoft is well-equipped to impart their knowledge to attendees.

This webinar will feature a panel of experts, including Ed Noble from Microsoft’s Worldwide Consumer Channel Marketing team and James Ansell from Zoovu, a cutting-edge AI search and product discovery platform. They will dive deep into the three crucial elements of Microsoft’s method for better customer engagement, and attendees will even have the chance to ask questions in real-time during a live Q&A session.

Building a Roadmap for Effective Strategies

The primary aim of this upcoming webinar is to provide businesses with a clear roadmap to execute more effective omnichannel marketing strategies. By taking a data-driven approach, attendees can look forward to actionable insights that will allow them to tap into the full potential of their customer connections.

Zoovu is well-known for helping both B2B and B2C companies enhance their product discovery experience. They utilize AI to create personalized buying journeys, making it easier for consumers to find what they need—this is an exciting area that attendees can expect to learn more about!

AI and Digital Content Management

Contentful, a popular provider of content management systems. Thomas Clayson, the Head of Solution Engineering at Contentful, will discuss the challenges and opportunities arising from the integration of AI in managing digital content across various channels. Due to the increasing demand for AI-enabled content solutions, this session promises to shed light on how businesses can navigate this transforming landscape.

Optimizing Customer Experiences

Microsoft has also been working hard to develop strategies that help retailers overcome the obstacles to optimizing their customer experiences. Their expertise enables businesses to transform casual buyers into devoted supporters, a key outcome everyone is eager to achieve in this competitive market.

In conjunction with these insights, the discussions will also touch on the pivotal role of digital marketing. This includes how to utilize customer behavior data through Digital Experience Platforms (DXPs) like Sitefinity to foster deeper customer connections.

Real-World Applications from HomeStreet Bank

HomeStreet Bank will showcase their success stories of applying digital marketing insights to launch high-impact campaigns during the webinar. Sharing these real-world applications will offer invaluable lessons to other businesses looking to enhance their marketing strategies.

Stay Ahead with the Latest Trends

Participants in these webinars will gain access to meaningful discussions about the latest technology trends, ensuring they stay ahead in the fast-paced world of digital marketing. In a multi-channel environment, companies are continuously looking for innovative ways to enhance digital content personalization and engage with their customers effectively. This is an excellent opportunity for businesses to learn and implement fresh strategies.

So, don’t miss out! Join these informative sessions on November 6, 2024, to gain insights that could very well transform your approach to e-commerce and marketing.

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Additional Resources

• Retail Customer Experience
• Wikipedia: Artificial Intelligence
• Technology Magazine
• Google Search: Customer Experience
• Microsoft Blog
• Encyclopedia Britannica: Digital Marketing
• G2 Learning
• Google News: Digital Experience Platforms

Author: HERE Plymouth