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Cathy Jerome Takes on New Role at Washington Spirit

Cathy Jerome takes on her new role with excitement, ready to lead the marketing efforts at Washington Spirit.

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News Summary

The Washington Spirit has appointed Cathy Jerome as the new Vice President of Marketing & Communications. With her impressive background in sports marketing and a focus on fan engagement and revenue growth, Jerome aims to elevate the club’s success. Under CEO Kim Stone, she is expected to bring innovative strategies that will enhance the team’s brand and connect with a wider audience. Fans look forward to experiencing the positive changes she will implement.

Exciting News for the Washington Spirit: Cathy Jerome Takes on New Role!

Big changes are afoot for the Washington Spirit, as the club has just announced the appointment of Cathy Jerome as its new Vice President of Marketing & Communications. This is a pivotal moment for the team, and fans couldn’t be more excited to see what she brings to the table!

A New Chapter Begins

Under the leadership of CEO Kim Stone, Jerome will be stepping into a critical role where she’ll oversee the club’s strategic marketing efforts. According to Stone, Jerome is the “perfect leader” to help shape the next chapter of the Washington Spirit. With a focus on revenue growth, fan engagement, and strengthening the team’s brand, it sounds like she has some fantastic plans up her sleeve!

Impressive Experience

Jerome is no stranger to the world of sports marketing. With a rich background spanning five professional sports leagues and teams, she’s got the know-how to make significant improvements for the Spirit. Previously, she served as the Senior Director of Strategic Marketing for the Washington Wizards and worked at Office Depot as the Senior Manager of Marketing Planning and Strategy. Her knack for generating business is evidenced by her impressive performance at the Baltimore Orioles, where she generated over $1 million in new business revenue in just two months. Talk about making waves!

A Class Act

Jerome is well-respected in the industry. In 2024, she was honored as a Women of Inspiration Honoree by the Women in Sports and Events DC Chapter, highlighting her significant contributions to the sports world. As a proud Haitian American from Miami Gardens, Florida, she’s also an accomplished academic, holding degrees from Howard University and Northwestern University’s Kellogg School of Management. Her passion for education doesn’t stop there—she’s also involved in teaching sports marketing at Howard University!

Making an Impact at the Washington Spirit

The Washington Spirit is a professional women’s soccer team based in Washington, D.C., and it has been making strides since its founding in 2012 as an inaugural member of the National Women’s Soccer League (NWSL). The Spirit plays its home games at the vibrant Audi Field in Buzzard Point, D.C.

The team has been stepping up its marketing efforts recently to boost its profile and fan engagement. With initiatives aimed at reaching mainstream audiences, the Spirit has seen remarkable progress, including a whopping 23% increase in average attendance compared to last year, drawing in about 13,383 fans per game! Not to mention, they’ve even set a record crowd of 19,897 at a recent home game, which is just incredible.

Transforming the Future

Under owner Michele Kang, the Spirit has undergone significant transformations, with an emphasis on investments in athletes’ health and performance. This dedication has paid off as the NWSL has recently witnessed increased media rights deals and attendance records, reflecting the growing popularity and legitimacy of women’s sports.

The Washington Spirit has successfully reshaped its presence in the sports landscape, showcasing a talented roster and a strong commitment to community engagement. As Cathy Jerome steps into her new role, fans are eager to see how her expertise will contribute to the ongoing success of the team!

Conclusion

With Cathy Jerome’s extensive experience and fresh ideas, the future looks bright for the Washington Spirit. Fans can’t wait to see what new initiatives and exciting strategies are on the horizon. One thing is for sure: this is just the beginning of an exciting journey for the team and its supporters!