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Central Ohio Filmmaker Wins Big with Super Bowl Ad

An alien trying to steal Doritos in a Super Bowl ad scene.

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News Summary

Dylan Bradshaw, a filmmaker from Central Ohio, achieved great success by winning $1 million in the 2025 Doritos Super Bowl contest with his ad ‘Abduction.’ This entertaining commercial features aliens attempting to steal Nacho Cheese Doritos and showcases the creativity of its creators, Bradshaw and content creator Nate Norell. Their win highlights the importance of originality in advertising and has inspired aspiring filmmakers everywhere.

Celebrating Creativity: Central Ohio Filmmaker Strikes Gold with Super Bowl Ad

In a thrilling moment for film lovers and snack aficionados alike, a talented filmmaker from Central Ohio has brought home a whopping $1 million prize from the eagerly awaited 2025 Doritos Super Bowl contest. The winning commercial, titled “Abduction,” captured hearts and laughter during Super Bowl LIX, aired in the first quarter, and yes, it featured aliens trying to swipe some delicious Doritos!

The Winning Team

Director Dylan Bradshaw and content creator Nate Norell formed a dynamic duo, turning an imaginative concept into a reality that not only entertained but resonated with viewers. The excitement peaked when Kansas City Chiefs quarterback Patrick Mahomes revealed the three finalists in January, setting the stage for a competitive showdown. Bradshaw and Norell stood out among a total of 24 submissions, ultimately taking the crown through popular voting.

A Journey to Success

For Dylan Bradshaw, who hails from Dublin, Ohio, this win represents the culmination of years of hard work and passion for filmmaking. After graduating from Dublin Coffman High School in 2015, he moved to Los Angeles in 2020 to follow his dream of creating captivating films. He drew inspiration from iconic filmmakers like George Lucas and Steven Spielberg, aiming to bring his imaginative visions to life.

Concept and Execution

The idea for “Abduction” is both fun and quirky. It features an alien who, you guessed it, tries to use a spaceship’s tractor beam to steal a bag of Nacho Cheese Doritos from an unsuspecting human. What follows is a light-hearted tug-of-war that ends in an unexpected friendship, making the commercial not just about snacks but also about connection. Although some critics claimed the premise wasn’t groundbreaking, the ad cleverly tapped into popular themes, showcasing just what makes commercials memorable during the Super Bowl.

A Platform for Creators

The “Crash The Super Bowl” competition is designed to spotlight innovative ideas that might otherwise get lost in the shuffle of conventional advertising. By allowing creators to take the reins rather than leaving all the decision-making solely in the hands of industry stalwarts, the contest encourages originality. This year, Bradshaw and Norell’s approach of crafting a whimsical narrative left an impression on the audience, and their hard work certainly paid off.

Public Response

The public voting system played a significant role in the outcome, and “Abduction” received a warm reception from viewers who appreciated the humor and creativity. On the other hand, the 2025 Super Bowl commercials saw some mixed reviews overall, with many noting that several ads leaned heavily on celebrity endorsements, perhaps to the detriment of creativity.

The Road Ahead

With this major win, both Bradshaw and Norell have made a name for themselves in the filmmaking community. Norell, who had previously attracted a following of 6.2 million on TikTok, brings his own unique flair to the table, making them a perfect match for this contest. The duo’s success not only highlights their individual talents but also serves as an inspiration to aspiring creators everywhere.

Looking Back

Whether you’re a fan of the Super Bowl for the game or the iconic commercials that come along with it, “Abduction” has made its mark. It’s a testament to the power of creativity, community support, and, of course, the eternal love for snacks. Who knew that a commercial about aliens stealing chips could also symbolize achieving dreams? Well done, Dylan and Nate! Your adventure is just beginning.