Chick-fil-A Brings Family Fun into the Digital Age in Atlanta

In the bustling city of Atlanta, Chick-fil-A is stirring up excitement with the announcement of its brand-new app, Chick-fil-A Play, set to launch on November 18. This innovative app promises to blend entertainment with family-friendly activities, echoing the beloved “play” atmosphere the restaurant chain has always been known for.

What’s Inside the Chick-fil-A Play App?

Chick-fil-A Play is anticipated to be more than just a typical mobile app; it’s designed to deepen connections with consumers and provide a platform for fun and engaging content. Instead of wading into a crowded app market, where launching and updating apps can be challenging and costly, Chick-fil-A is going all-in with a fresh and creative approach to digital engagement.

Dustin Britt, the executive director of brand strategy at Chick-fil-A, shared his thoughts on this, saying, “Hospitality and fun have always been at the core of the Chick-fil-A family experience, whether inside our Restaurants and play areas, or through our Kids Meals.” He added, “The Chick-fil-A Play App is a digital extension of that experience and another way we’re reimagining ‘Play’ for our Guests.” Sounds like a recipe for good times!

Animation Meets Adventure in Evergreen Hills

While detailed programming is still under wraps, one of the standout elements of the Chick-fil-A Play app will be a collection of original animated shows set in an enchanting world called Evergreen Hills. This location isn’t entirely new, as Chick-fil-A has been developing stories in this magical realm for a few years, creating short animated films since 2019.

The upcoming show, “Legends of Evergreen Hills,”, is particularly intriguing. It features a vibrant forest filled with what is called “spark power,” a magical energy generated by kindness and good deeds. But, not all is well in Evergreen Hills, as the peaceful realm faces challenges due to some individuals misusing this spark power. A brave young girl will be enlisted to protect the enchanting world, stirring up excitement for viewers of all ages.

Building Connections Beyond the Drive-Thru

The launch of the Chick-fil-A Play App comes during a transformative time in the marketing landscape. Many brands are struggling to find effective ways to connect with audiences in a digital era where offensive content can easily tarnish a brand’s message. By providing a wholesome platform for family entertainment, Chick-fil-A aims to transcend the traditional drive-thru experience, creating lasting memories for families at home.

Chick-fil-A isn’t a stranger to the realm of digital entertainment. Last year, its ten-minute holiday video, “The Spark Tree,”, garnered an impressive 140 million views on YouTube, highlighting the company’s ability to connect through engaging visual storytelling. The brand has also ventured into games and activities under the name Pennycake, offering puzzles, lawn games, and conversation starters.

More Than Just a Game

And wait, there’s more! Last summer, Chick-fil-A launched a fun mobile game called “Code Moo,” challenging players to tackle the brand’s humorous “burger-slinging nemesis.” The game rewarded Chick-fil-A One loyalty members with a staggering 2.5 million food rewards every single week. This is a clear indication of how Chick-fil-A is eager to innovate and creatively interact with their customers while providing them with delightful rewards.

The Future Looks Fun!

With the Chick-fil-A Play App on the horizon, families can look forward to a hub of entertainment that celebrates togetherness. Chick-fil-A seems to be not just a place for a quick meal but also a brand ready to bond with consumers in a more meaningful and interactive way. As the app’s launch date approaches, excitement continues to build around the possibilities of fun, entertainment, and fantastic family moments waiting just a tap away.

So mark your calendars for November 18, folks! Something special is coming your way, and it’s sure to add a sprinkle of joy to your family time. Get ready to step into the magical world of Chicken-fil-A Play!