Cohesity Appoints Carol Carpenter as Chief Marketing Officer

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Carol Carpenter brings over 20 years of experience to her role as CMO at Cohesity.

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News Summary

Cohesity has announced the appointment of Carol Carpenter as their new Chief Marketing Officer. With over 20 years of experience, Carpenter aims to boost brand awareness and refine go-to-market strategies. This comes after Cohesity’s acquisition of Veritas’ enterprise data protection business, worth about $7 billion. The move is expected to strengthen innovation and address data security challenges, particularly ransomware threats.

Exciting Times for Cohesity: Carol Carpenter Steps In as Chief Marketing Officer

In a significant development for the data security industry, Cohesity, well-known for its cutting-edge AI-powered data protection solutions, has appointed Carol Carpenter as its new Chief Marketing Officer. This news comes on the heels of Cohesity’s recent acquisition of Veritas’ enterprise data protection business, which is making waves in the market.

Meet Carol Carpenter

With her impressive background in the technology sector, Carpenter brings over 20 years of experience in marketing and leadership to the table. She has previously held prominent roles at companies like Unity and VMware, and even contributed to Google’s impressive market strategy during her time as Global Vice President of Marketing. Having also led teams at well-respected organizations such as ElasticBox, Trend Micro, and Apple, Carpenter’s wealth of knowledge is sure to be a game-changer for Cohesity.

Cohesity’s Ambitious Goals

As Chief Marketing Officer, Carpenter will oversee all aspects of Cohesity’s global marketing efforts. Her main focus will be to boost brand awareness, refine the company’s go-to-market strategies, and ramp up demand generation. With a clear vision in mind, Carpenter aims to position Cohesity at the forefront of the rapidly evolving data security landscape.

In recognizing Carpenter’s capabilities, Cohesity’s CEO, Sanjay Poonen, expressed his excitement about her leadership, particularly in the domains of cloud and security. Under her guidance, the company plans to solidify its #1 position within the data protection market.

A New Era with Veritas

The timing of Carpenter’s appointment is particularly significant, as it follows the announcement of Cohesity’s acquisition of Veritas’ enterprise data protection business, which has a combined valuation of approximately $7 billion. This strategic move is expected to enhance innovation and strengthen customer support, allowing the newly formed entity to tackle pressing data security challenges, such as the ever-increasing threat of ransomware attacks.

What’s Next for Cohesity?

So, what does this all mean for Cohesity? The company aims to explore a total addressable market exceeding $30 billion with its combined solutions. By leveraging resources from both Cohesity and Veritas, they are positioned to pioneer advancements in AI-powered data management and security. This is an exciting proposition for businesses looking for robust and innovative data solutions.

As for the structure of the newly combined entity, Sanjay Poonen will lead the charge while Greg Hughes from Veritas joins as a board member and strategic advisor. The remaining assets from Veritas will form an independent operation named DataCo, to be led by Lawrence Wong, currently the Senior Vice President of Strategy and Products at Veritas.

Investor Support and Future Plans

The merger enjoys robust backing from significant investors such as NVIDIA, IBM, HPE, Cisco, AWS, and Google Cloud. The board has unanimously approved the transaction, which is anticipated to close by the end of 2024. Financing for this acquisition will come from a combination of equity and debt.

With this new leadership and ambitious plans in place, Cohesity and Veritas are setting the stage for a remarkable evolution in the data management and security realm. As they navigate the future together, the industry will undoubtedly be watching closely to see how they aim to innovate and address the security challenges of tomorrow.