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Comscore Welcomes Jackelyn Keller as New Chief Marketing Officer

Jackelyn Keller, Comscore's new CMO, brings extensive experience in media marketing.

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News Summary

Comscore, Inc. has appointed Jackelyn Keller as its new Chief Marketing Officer, effective January 2, 2025. With extensive experience in media and advertising, including leadership roles at Samsung Ads and Quantcast, Keller is set to steer Comscore through its challenges and opportunities. Her vision focuses on embracing consumer content and navigating the programmatic landscape, making her a strategic addition to the team.

Comscore Welcomes Jackelyn Keller as New Chief Marketing Officer

In exciting news for the media industry, Comscore, Inc. has announced the appointment of Jackelyn Keller as their new Chief Marketing Officer (CMO), effective January 2, 2025. With her rich background and extensive expertise, Keller is poised to make a significant impact in the evolving landscape of media and advertising.

Deep Expertise in Media Landscape

Keller joins Comscore with a robust portfolio of experience, having previously served in crucial roles at well-known companies like Samsung Ads and Quantcast. At Samsung Ads, she led the market intelligence and global product strategy efforts, which allowed her to develop a sharp understanding of the industry dynamics. Her time at Quantcast as the global head of product marketing further solidified her capabilities, particularly in the realm of programmatic advertising.

Before her notable tenure in those organizations, Keller honed her skills at major players like Discovery Communications and Turner Broadcasting. At these companies, she gained invaluable insights while working directly in ad sales, marketing, and pricing teams. Her diverse experiences have prepared her well for the challenges she will face at Comscore.

A Strategic Addition for Comscore

Interestingly, Keller hasn’t been a stranger to the Comscore family. Since September 2024, she has been advising Comscore’s leadership team, contributing to simplified positioning and creative strategies. Her involvement helped pave the way for the introduction of exciting new initiatives, including the Comscore Data Divas and Barbershop, Beauty, and Local Buzz franchises. This groundwork aligns perfectly with her new role, where she plans to leverage Comscore’s strengths to navigate a complex media landscape.

Challenges and Opportunities Ahead

Despite the optimism surrounding Keller’s appointment, it’s important to acknowledge that Comscore has faced its fair share of hurdles. The company has witnessed a 67.45% decline in stock value over the past year. Despite this decline, leadership is hopeful as they anticipate profitability in the coming year. Keller’s background and passion for the industry may just be the key to revitalizing the company during this challenging time.

Vision for the Future

Speaking of the road ahead, Keller has articulated a vision that centers on embracing consumer content as a critical aspect of the business. “I’m really excited to be a part of Comscore at this moment because consumer content is more important than ever,” she said. She views the opportunity to guide the industry towards a more programmatic future as essential, underscoring her commitment to creating impactful strategies to help move the business forward.

Financial Snapshot and Growth Potential

As part of its efforts to navigate challenges, Comscore reported a total annual revenue of $356.21 million and has received a fair financial health rating. There’s also a silver lining as the company saw a 34% growth in cross-platform revenue year-over-year in Q3 2024. However, total revenue dipped slightly by 2.8% to $88.5 million.

Looking ahead, Comscore projects its full-year revenue for 2024 to fall between $351 million and $355 million. This outlook is particularly relevant following a strategic integration with Meta Platforms aimed at enhancing their cross-platform measurement capabilities.

Educational Background

Adding an academic flavor to her formidable experience, Keller holds a Bachelor of Arts in English communications and a minor in political science from Yeshiva University. She also earned an MBA from the Fordham Gabelli School of Business, where she shares her knowledge as an adjunct professor since Fall 2021.

A Bright Future at Comscore

As Comscore embarks on this new chapter, all eyes will be on Keller and her plans for innovation and growth. With her extensive experience and fresh ideas, the company could be on track for an exciting transformation that caters to the increasingly complex needs of the media industry.