As we cozy up in December, the air is filled with holiday cheer and excitement. While Christmas often steals the spotlight as the grand finale of the holiday season, many less-known occasions offer retailers unique opportunities to engage shoppers. From festive emails to quirky celebrations, there’s a lot to unwrap this month.
Let’s kick off with December 5, a day cherished by many for very good reasons. Repeal Day celebrates the tipping point when the 18th Amendment, which banned the sale of alcohol in the United States, was turned on its head in 1933. This was a time when bootlegging and speakeasies sprang to life like never before! The 21st Amendment restored the legal right to enjoy a drink, and since then, Repeal Day has been marked with toasts and merriment across bars and distilleries.
Content marketers can seize the occasion to create interesting how-to articles that blend responsible drinking tips with fun party themes. Think about engaging readers with titles like “Creative Cocktail Ideas for Your Holiday Gathering” or “Last-Minute Gift Ideas for the Cocktail Lover in Your Life.” Shoppers love a little guidance, especially during this festive time!
Fast forward to December 9, which is known as Christmas Card Day. With about 1.5 billion holiday cards sent out in the U.S. each year, it’s a reminder to spread cheer to friends and family. Yet, many people get caught up in the busyness of the season and forget to send their cards.
This is where retailers can lend a helping hand. Consider suggestions that inspire shoppers to not just send cards, but also find the perfect gifts along the way. Titles like, “Beat the Holiday Rush: Your Go-To Guide for the Perfect Gift and Card!” will surely catch their attention.
Let’s not forget about the uniquely fun White Elephant Day, celebrated on the second Wednesday of December. This pseudo-holiday encourages the giving of unconventional and often “useless” gifts. The origins may be a bit murky, but one tale describes how the King of Siam presented rare albino elephants as a way to discipline courtiers. These creatures were treasures yet costly to maintain, hence ‘white elephants’ became a symbol of extravagant yet impractical gifts.
What better way for content marketers to engage audiences than with entertaining articles like “Best White Elephant Gifts for 2024!” or challenges that inspire creativity when doing gift exchanges? It’s a much-needed laugh in the midst of the hustle!
Now, let’s dive into two key shopping days that can boost merchant outreach. December 14 marks National Free Shipping Day. Introduced back in 2008, this day aimed to calm the fears of holiday shoppers worried about online purchases arriving late. But today’s consumers feel confident they can order almost anything at any time with speedy delivery promised.
This is where retailers can jump in with articles like, “Last-Minute Shopping? Here’s How to Score Free Shipping Before Christmas!” This is a wonderful chance to inform shoppers about deadlines and even share valuable insights about print-on-demand services!
Finally, December 26 brings us National Whiner’s Day, which recognizes some folks may feel a little sad after the holiday festivities come to an end. Now, marketers usually focus on function, but take a moment to relax and introduce humor instead! Capture your audience with light-hearted articles like “What We Whine About Post Christmas: A Fun Reflection!” It reminds us to chuckle and appreciate each moment this holiday season.
So, as we enjoy the joyous spirit of December, it’s more than just a run-up to Christmas. By embracing these unique days, retailers and shoppers alike can create lasting memories and good cheer as the calendar year comes to a close!
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