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Exciting Growth at Deviate Digital: Join the Music Marketing Revolution!

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Team members collaborating at Deviate Digital in a creative environment.

News Summary

Deviate Digital, a prominent music marketing agency based in London, is expanding its team as it anticipates a surge in demand for digital marketing strategies in the music industry. Founded in 2017, they have established a strong client base, including well-known artists and firms. With new hires and promotions, Deviate is well-positioned for future growth. Additionally, Capitol Records has made a significant appointment in digital marketing and Influence Media Partners is investing heavily in music rights, highlighting the evolving landscape of the music marketing industry.

Exciting Growth at Deviate Digital: Your Chance to Join the Music Marketing Revolution!

If you’ve been dreaming of a thrilling career in music marketing, now’s your chance! Deviate Digital, located at the vibrant Tileyard Studios in Kings Cross, London, is all set to expand its team. Founded back in 2017 by the enthusiastic Sammy Andrews, this digital advisory agency has quickly made a mark in the entertainment industry.

With a client list that boasts internationally renowned artists, industry-leading management firms, independent record labels, and even exciting emerging talent, Deviate is well-recognized. In fact, it has been honored as a leading digital advisory agency by a prominent publication—talk about credibility in the music scene!

Why is Deviate Digital on the Lookout?

Heading into an exhilarating 2025, the demand for digital marketing strategies in the music industry has skyrocketed. To meet this growing need, Deviate is actively seeking a Digital Marketing Assistant. If you have a passion for music and a flair for marketing, consider this your sign to step up and apply! Interested candidates can send their resumes and cover letters to JOBS@DEVIATE.DIGITAL.

Meet Some New Faces at Deviate

In line with their expansion, Deviate Digital has recently welcomed some exciting new team members. Stef Pascual—previously with Crown Talent and The Orchard—has stepped in as the company’s first Strategy Director. Joining him is Andra Iszlai, a PPC and social media advertising guru, who brings experience from Live Nation and AEG.

Not to be left behind, Alex Rusted has been promoted to Senior Digital Marketing Manager. Rusted has been part of Deviate since 2019, where he has notably managed campaigns for several top-charting records. Talk about building a talented team!

Going Global

Deviate Digital doesn’t just make waves in London; their influence stretches globally! They work with clients like Kobalt/AWAL, Apple Music, and Sony, offering services ranging from digital advertising and community management to content creation and brand collaborations. Just a few years ago, they provided exclusive digital advertising for AEG Presents and Golden Voice in the UK, up until April 2020.

Capitol Records Makes a Big Move

Brian “Busy” Dackowski as the Executive Vice President and Head of Pop/Rock Digital Marketing. Based in Los Angeles, he’ll oversee digital marketing strategies for Capitol’s pop and rock releases. With over 20 years of experience at Atlantic Records—leading campaigns for superstars like Ed Sheeran and Bruno Mars—Dackowski’s arrival is sure to create a buzz.

In his new position, Dackowski expressed his excitement for the energy he’s seen within Capitol. His track record even includes leading digital marketing for major film soundtracks such as BARBIE and TWISTERS! What an exciting time to be in the music industry.

Funding and Future Prospects

Influence Media Partners. Their new frontline label SLANG has appointed Tiara Hargrave as General Manager, just after raising substantial funding, including a $750 million fund announced in early 2022. Their goal is to invest in music rights, ensuring they can foster emerging and established talent alike.

As the industry continues to evolve, companies like Deviate Digital, Capitol Records, and Influence Media Partners are shaping the future of music marketing and business. For those looking to get involved in this dynamic world, there’s never been a better time.

So, whether you’re applying to Deviate or following the big shifts at Capitol, the landscape of music marketing is buzzing with opportunities for growth and innovation. Happy applying!

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