News Summary
UC Davis is launching an online course, “Digital Marketing for Craft Breweries,” starting March 3, 2025. Designed for professionals seeking to improve their online presence, this eight-week course combines live classes, office hours, and engaging assignments taught by industry experts. Enrollment is now open for those keen to enhance their digital marketing skills.
Exciting New Opportunity for Craft Breweries: UC Davis Launches Online Course
Calling all craft brewery enthusiasts and professionals! The UC Davis Continuing and Professional Education program is welcoming a brand-new online course that’s sure to be a game changer in the world of digital marketing for breweries. Starting on March 3, 2025, the course titled “Digital Marketing for Craft Breweries” is designed for those who are eager to amp up their online presence and customer engagement.
What’s the Course All About?
This eight-week course runs through to April 27, 2025, and aims to equip participants with the skills they need to create and implement effective digital marketing strategies. Whether you’re a seasoned pro needing a refresh or someone just stepping into the craft brewery scene, this course stands ready to help you navigate the increasingly important digital landscape.
Attendees can expect a mix of live online classes, weekly office hours for one-on-one interaction with instructors, and a variety of prerecorded resources to learn from. Plus, there will be weekly assignments that keep you engaged and on track throughout the course!
Who’s Teaching the Course?
Get ready to learn from the best! The course is led by two industry experts, Emily Hutto and Julie Rhodes. Emily brings a wealth of knowledge as both a journalist and marketing professional, having carved out a niche in the craft beverage supply chain with her company, RadCraft. On the other hand, Julie has over 20 years of experience in the food and beverage industry specializing in off-site beverage sales and digital marketing. She runs Not Your Hobby Marketing Solutions and is well-equipped to share her insights with aspiring marketers.
Why Digital Marketing Matters
As more consumers turn to digital platforms to discover and engage with their favorite breweries, honing your digital marketing skills is no longer optional. This course will help you develop a comprehensive marketing plan tailored specifically for your craft brewery. It’s all about enhancing your online presence, attracting new customers, and ultimately promoting business growth. Exciting, right?
Who Should Enroll?
If you work in a craft brewery and want to level up your marketing game, this course is perfect for you! It targets professionals who are enthusiastic about learning the nuts and bolts of digital marketing. Whether you’re just starting out in the industry or you’re well-established, there’s always something new to learn.
What Makes UC Davis Special?
UC Davis has a long-standing tradition of offering excellent educational opportunities blending academic rigor with practical training. With nearly 50,000 annual enrollments in various professional, academic, and enrichment programs, UC Davis Continuing Education has a knack for serving lifelong learners. They cater to participants not just from the Sacramento region but from all 50 states and over 100 countries!
Enrollment Information
Enrollment for the “Digital Marketing for Craft Breweries” course is officially open, and interested individuals are encouraged to grab their spots. This could be your chance to learn directly from industry leaders and bring back valuable insights to your brewery.
With a blend of practical knowledge, expert guidance, and a collaborative learning environment, this course is an incredible opportunity for anyone looking to take their craft brewery’s digital marketing to the next level.
So, are you ready to step up your craft brewery’s marketing skills? Check out the course and get started on a journey that could transform your business!
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Additional Resources
- Craft Brewing Business
- Wikipedia: Digital Marketing
- Washington Beer Blog
- Google Search: Digital Marketing for Craft Breweries
- Craft Brewing Business
- Google Scholar: Digital Marketing Craft Breweries
- Brewbound
- Encyclopedia Britannica: Craft Beer
- Brewbound
- Google News: Craft Breweries Digital Marketing
