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Dogfish Head Introduces 30 Minute Light IPA: Cheers to Quitter’s Day!

Cheers to Dogfish Head's new 30 Minute Light IPA, celebrating Quitter's Day!

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News Summary

Dogfish Head Craft Brewery has unveiled their 30 Minute Light IPA, a refreshing beer with 4.0% ABV, only 95 calories, and 3.6 grams of carbs per serving. Coinciding with Quitter’s Day, the brewery encourages sharing of failed resolutions, offering rewards. In collaboration with Smith Island Baking Company, they have also created a delicious espresso cake infused with the IPA, available at select locations and nationwide via Goldbelly.

Dogfish Head Introduces 30 Minute Light IPA: Cheers to Quitter’s Day!

In an exciting new development for beer lovers, Dogfish Head Craft Brewery has just rolled out their 30 Minute Light IPA. This refreshing brew comes with an alcohol by volume (ABV) of 4.0%, making it a perfect choice for those looking to enjoy a tasty beer without the extra heaviness. With only 95 calories and just 3.6 grams of carbs per 12-ounce serving, it’s a lighter option that still packs a flavorful punch.

Bringing the Hops with a Lighter Twist

The new 30 Minute Light IPA is designed to be hoppy, crisp, and, most importantly, “crushable.” This means you can sip on it leisurely or enjoy a few with friends without feeling weighed down. The beer manages to retain the body and character of a traditional IPA, which means hop enthusiasts won’t be missing out on flavor. What’s unique about this brew is its continual hopping process over a 30-minute boil, a signature brewing technique innovated by Dogfish Head’s founder, Sam Calagione.

A Special Release for a Special Day

To make this launch even more interesting, it coincides with what some are calling “Quitter’s Day”. This day falls on the second Friday in January and marks the moment when approximately 80% of people typically abandon their New Year’s resolutions. Dogfish Head thought, why not embrace this day with a light-hearted twist?

Join the Quitter’s Day Celebration!

To celebrate this not-so-happy day for many, Dogfish Head is encouraging consumers to share their stories about their failed New Year’s resolutions. The brewery plans to reward the top 300 entries with $30 in beer money and a coveted Quitter’s Day participation medal. It’s all about promoting a message of self-acceptance and humor around those oft-failed resolutions.

Quality Brewing with a Playful Spirit

Despite Dogfish Head’s merger with the Boston Beer Company in 2019, their marketing strategy continues to lean into social media and grassroots efforts, ensuring that their message remains community-centered. Calagione himself emphasizes the importance of balancing quality brewing with a fun, lighthearted approach to branding. This new launch is part of that ethos.

A Sweet Collaboration to Complement the Brew

Smith Island Baking Company to create a limited-edition cake infused with the 30 Minute IPA. This is not your average dessert! The cake features an eight-layer yellow creation made from a beer-infused batter, topped with luscious orange buttercream frosting. The flavor profile is designed to mirror the beer’s tropical hop notes, making it a delicious companion to your new favorite brew.

If you’re wondering where you can snag this cake, it will be available at Dogfish Head’s Milton and Rehoboth Beach locations. Plus, for those not local, you can find it available for nationwide order via Goldbelly.

Embracing the Spirit of Quitter’s Day

Research from Dogfish Head indicates some fascinating insights about how people often react to their New Year’s resolutions, particularly how they tackle the idea of ‘failure’. It seems that while many might abandon their ambitious plans by mid-January, this doesn’t mean it’s the end of the world—and Dogfish Head is here to help everyone laugh a little about it.

So, whether you’re enjoying a 30 Minute Light IPA while reflecting on your own resolutions or indulging in a slice of that delectable cake, remember—it’s all about enjoying the moment. Cheers to celebrating Quitter’s Day in style!