News Summary
Edible Brands, known for Edible Arrangements, has unveiled Edibles.com, its new e-commerce platform selling hemp-derived THC products. With substantial annual sales and plans for a rapid delivery network, the company aims to provide a welcoming shopping experience that distinguishes itself from traditional dispensaries. Starting in Texas, Edibles.com intends to expand into several states while emphasizing consumer education and product compliance. The company has also appointed a cannabis expert to lead this new venture, signaling a significant move into the booming cannabis market.
Edible Brands Takes a Sweet Leap into the THC Market with Edibles.com
Get ready, snack enthusiasts! Edible Brands, the company behind the beloved Edible Arrangements, has just rolled out an exciting new venture: they’ve launched an e-commerce site called Edibles.com. This marks their entry into the booming cannabis industry, specifically focusing on hemp-derived THC products.
Connecting the Dots: A Natural Fit
With impressive annual sales of $500 million last year, Edible Brands is now positioning itself at the forefront of the cannabis edibles scene. According to their CEO, this new endeavor is a natural fit for the company, especially since the word “edible” is practically in their name. They plan to start their journey with a hearty focus on THC products derived from hemp, which is federally legal—a wise choice considering that marijuana is still illegal at the federal level.
Shop Smart: What to Expect on Edibles.com
When you hop onto Edibles.com, you’ll find an appealing selection represented by major marijuana brands like Wana, Kiva, and Cann. The site promises a friendly and straightforward shopping experience that steers clear of the usually dark and smoky vibes associated with traditional dispensaries. Instead, Edibles.com aims to create a welcoming atmosphere for consumers eager to explore the world of THC and CBD.
Starting Small but Thinking Big
Initially, Edibles.com will launch its services in Texas as part of its early rollout plans. But hold on—this is just the beginning! There are plans to expand into sunny states like Georgia, Florida, North Carolina, and South Carolina, with aspirations to reach customers nationwide later in 2023.
Speedy Deliveries Made Easy
Thanks to their robust delivery network powered by franchisees, Edible Brands is on a mission to deliver to a staggering 70% of U.S. households within just an hour. This means you could soon be enjoying delightful THC-infused goodies faster than you can say “snack attack!”
Tapping into a Growing Market
The timing of this expansion couldn’t be better—sales of hemp products soared to an incredible $28 billion this year, outpacing marijuana sales of $26 billion. This upward trend got a boost from the 2018 Farm Bill, which legalized hemp and opened the door for THC products derived from hemp to be sold outside of traditional dispensaries.
A Strong Team for a Sweet Future
Edible Brands isn’t just dipping their toes in the water; they’re diving in with gusto! They’ve appointed Thomas Winstanley, a seasoned veteran in the cannabis sector, to steer the ship as the executive vice president and general manager of Edibles.com. Highlights of the company’s plans also include setting up a flagship physical store in downtown Atlanta that could serve as a model for future locations.
Consumer Education in Focus
One of the key pillars of Edibles.com is to educate consumers about the effects and benefits of THC and CBD products. They’re committed to ensuring every product sold is rigorously tested and compliant with regulations. Plus, there’s even talk of launching their very own line of private-label hemp products down the line!
What Lies Ahead
Despite the Texas Senate considering legislation that might impose a ban on THC products, Edible Brands remains undeterred in their plans. Their proactive approach signals a larger trend: cannabis edibles and beverages are truly hitting the mainstream market. So, get ready for what promises to be a thrilling ride in the edible cannabis world—one chewy, delicious treat at a time!
Deeper Dive: News & Info About This Topic
- AdWeek
- Spectrum Local News
- Inc.com
- CNBC
- Forbes
- Wikipedia: Cannabis
- Google Search: cannabis edibles
- Google Scholar: cannabis edibles
- Encyclopedia Britannica: cannabis
- Google News: cannabis edibles
