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Exciting Times for Genesis Motor America with New CMO Appointment

Amy Marentic, the newly appointed Chief Marketing Officer of Genesis Motor America, leading marketing strategies.

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News Summary

Genesis Motor America has appointed Amy Marentic as its new Chief Marketing Officer. With over 25 years of experience, she aims to drive brand awareness and sales while enhancing customer experiences. Reporting to COO Tedros Mengiste, Marentic’s appointment signifies a commitment to innovation and growth in the evolving automotive industry. Her strong educational background complements her extensive leadership experience, positioning Genesis for a bright future.

Exciting Times for Genesis Motor America with New CMO Appointment

In a move that many are buzzing about, Genesis Motor America has appointed Amy Marentic as its new Chief Marketing Officer (CMO). This fresh leadership change indicates a bright future for the automotive brand as it aims to elevate its presence in the U.S. market.

A New Vision for Marketing

Amy Marentic will take charge of overseeing all marketing strategies and activities for Genesis in the United States. Her big goals? To drive brand awareness, boost sales, and expand Genesis’ market share. These objectives are crucial as the automotive industry continues to evolve, and Genesis is eager to maintain its momentum.

In her new role, Marentic will report directly to Tedros Mengiste, the Chief Operating Officer of Genesis Motor North America. Mengiste expressed his confidence in Marentic’s capabilities, noting her extensive experience in leading marketing initiatives across various sectors including automotive, mobility, and technology. “Her experience will be invaluable as we look to grow our brand,” Mengiste stated.

A Wealth of Experience

Marentic is no stranger to the automotive world, bringing over 25 years of global experience to Genesis. Most recently, she served as the President of Global Solutions at Circana. In this role, she focused on enhancing media and trade spend effectiveness, showcasing her knack for driving results.

Prior to that, she was holding the position of Global Automotive Director at Google, contributing significantly to ad revenue growth—what an achievement! Her journey began at Ford Motor Company, where she held multiple leadership positions over a remarkable 25-year career. She was the General Manager for the Ford Icons business and even served as President of Lincoln Asia Pacific. This diverse background certainly positions her well to take Genesis to new heights.

A Solid Educational Foundation

Education-wise, Marentic is more than qualified. She holds a Bachelor of Science degree in Aerospace Engineering and a Master’s degree in Industrial and Manufacturing Engineering, both from the esteemed University of Michigan. With such a strong technical foundation, Marentic has a reputation for excellence and innovation that runs deep in product development and marketing strategies.

What’s Next for Genesis?

Genesis Motor America is an emerging global automotive brand that prioritizes high standards of design, safety, and innovation, all while promoting sustainable practices. Currently, the brand operates through a network of over 200 independent U.S. retailers and boasts more than 60 standalone retail facilities across North America. This strong infrastructure suggests Genesis is not just about cars; it’s about building lasting relationships with customers.

One unique aspect of Genesis is its commitment to creating tailored customer experiences that reflect Korean cultural heritage and hospitality. With Marentic at the helm of marketing, the brand is well-positioned to weave these cultural elements into impactful campaigns that resonate with customers.

Looking to the Future

Amy Marentic’s appointment is indeed an exciting development for Genesis Motor America. With her vast experience and innovative approach, she could steer the brand toward an inspiring future. As the automotive industry continues to shift, all eyes will be on how Marentic and her team will craft the next chapter for Genesis.

Stay tuned to see how this new leadership unfolds and what amazing experiences Genesis will create for its customers!