Novi Welcomes Graber’s First Showroom in Michigan

Novi Welcomes Graber’s First Showroom in Michigan

Novi, a bustling city located just northwest of Detroit, has officially welcomed the first Graber-designed showroom in Michigan. This exciting addition is not just another retail space; it’s a unique Detroit Design Studio that offers a fresh way to shop for window treatments, aimed at making it easier for homeowners and decorators to find stylish and functional products for their spaces.

Convenient Location for Shoppers

The new showroom is conveniently placed next to a cluster of major furniture stores, making it easy for customers to drop in while exploring their home furnishing options. This studio is the fifth Graber showroom across the United States, highlighting Graber’s growing presence in the industry and giving Michigan residents access to a high-quality window treatment selection.

Designed for Personalized Experience

Presented by Clear Fortress Window Solutions, a family-owned business based in Michigan, the showroom promises a unique shopping experience. Clear Fortress is known for their commitment to customer service, allowing prospective clients to “shop at home” with the assistance of their design experts. Their specialists travel to areas as far as Lansing and Midland, as well as Toledo and Perrysburg in Ohio, to provide personalized consultation.

Hands-On Experience in the Showroom

For those who prefer to see and feel products in person, the showroom is set up to let customers explore a wide range of blinds, shades, and drapes. Shoppers can touch materials and see how different designs fit into their home aesthetics. Additionally, the showroom includes advanced visualization tools that allow users to upload photos of their rooms and see various window treatments digitally placed in their environment through a touch-screen device.

Customization and Modern Trends

Andrew Blanchard, CEO of Clear Fortress, emphasized the growing demand for customization in home design. Over the last few years, homeowners have shifted towards personalized styles that reflect their unique tastes instead of following a generic trend. Blanchard noted that a notable 60% of consumers are now looking to engage designers for a tailored home experience, moving away from the more traditional, cookie-cutter interiors.

Color palettes that include earth-toned gray walls, white or black trim, and silver or nickel fixtures have been particularly popular. These neutral tones provide flexibility, allowing for easy shifts in decor trends without needing major alterations. “It’s great because if a customer decides to lean towards a different color five years later, they won’t be stuck with a design that clashes,” he added.

Focus on Clean and Simple Aesthetics

Today’s homeowners prefer a clean and simple look instead of overly ornate designs. Consumers are increasingly drawn to options that are easy to maintain and visually attractive. Many are choosing colored or patterned shades as accent pieces, promoting a minimalist aesthetic while still allowing for personal expression through various colors and textures.

Safety and Modern Features

In 2023, new safety regulations in the United States have made cordless window coverings a necessity. Graber’s showroom reflects this trend, offering products that eliminate long cords, which have posed safety risks for children for years. All the window treatments available are cordless and feature innovative designs that allow homeowners to effortlessly control light levels in their spaces.

Incorporating Technology in Home Design

Technology is becoming ingrained in home decoration. Blanchard noted that home automation features—like motorized blinds—are rapidly gaining traction. These smart window treatments can be easily operated with a remote control, smartphone app, or even voice commands through devices like Amazon Alexa or Google Home. This blend of convenience and style makes Graber’s products particularly appealing to tech-savvy homeowners.

Conclusion

The opening of the Graber Design Studio in Novi marks an exciting development for Michigan residents seeking high-quality window treatments. With its focus on customization, safety, and modern aesthetics, the showroom provides a fresh and innovative shopping experience tailored to the needs of modern homeowners. Whether you’re renovating your space or just looking for a new look, the new showroom promises to deliver a wealth of inspiration and options.