Hot ‘n Now Fast-Food Chain Returns to Michigan

News Summary

Hot ‘n Now, the fast-food burger chain originally from Kalamazoo, is making a comeback in Michigan with plans for two new locations. A partnership between Gun Lake Investments and Jeff Konczak aims to revitalize the brand, which was once popular in the state. Fans can expect affordable and nostalgic menu items, reminiscent of the original 39-cent burgers. With a legacy of 44 locations at its peak, the brand encourages excitement for its revival and looks to expand further across Michigan soon.

Hot ‘n Now Heads Back to Michigan with New Locations!

Exciting times are ahead for fast-food lovers in Michigan! The beloved Hot ‘n Now, a fast-food burger chain that started in Kalamazoo back in 1984, is gearing up for a grand comeback in the Great Lakes State. That’s right – get ready to savor those mouth-watering burgers once again!

The Comeback Team

The fantastic revival is happening thanks to a new partnership between Gun Lake Investments (GLI) and Jeff Konczak, an enterprising business owner from Alpena. Together, they’ve created HNN Holdings LLC and acquired the Hot ‘n Now brand last October, with visions of restoring this iconic fast-food joint to its former glory.

New Locations on the Horizon

So, what’s the plan? Well, they’re starting off strong with plans to open not one but two brand new locations. One will be located near the famous Gun Lake Casino in Wayland, while the other is set for glorious Alpena. The buzz doesn’t stop there – there’s talk of even more locations to come, spreading the Hot ‘n Now joy across Michigan once again!

A Taste of Tradition

Fans of the original Hot ‘n Now chain will be thrilled to know that the new partnership aims to keep the menu affordable and nostalgic, just like it was back in the day. Remember those super-affordable 39-cent burgers? That’s the kind of magic they’re hoping to recreate for families and burger enthusiasts alike. Nothing beats grabbing a tasty meal without breaking the bank!

Who’s Behind the Comeback?

Now, you might be curious about who’s steering this exciting revival. GLI is owned by the Match-E-Be-Nash-She-Wish Band of Pottawatomi, also known as the Gun Lake Tribe. Their CEO, Monica King, is thrilled about this collaboration, highlighting a shared passion and a common vision for the future of Hot ‘n Now.

And let’s not forget about Jeff Konczak, who also runs B Cubed Manufacturing. His specialty lies in making modular drive-thru buildings, which could provide an interesting twist to the new Hot ‘n Now locations. With a focus on value and quality for consumers, Jeff aims to honor the brand’s legacy while making it relevant for today’s customers.

Looking Back to Move Forward

For those who might not know, Hot ‘n Now once boasted a hefty 44 locations across Michigan, Wisconsin, and Indiana, before encountering tough times and filing for bankruptcy. Currently, there’s only one remaining Hot ‘n Now operating in Sturgis, Michigan, which boasts the title of the “only remaining location in the world” proudly. This location has even jumped on the trend bandwagon by recently adding Door Dash delivery to its menu!

What’s Next for Hot ‘n Now?

As the excitement around Hot ‘n Now bubbles, fans are eagerly looking forward to the brand’s next chapter. It looks like the scent of sizzling burgers and crispy fries will soon waft through the air once more. The folks behind Hot ‘n Now are planning to provide more details on menus and specific locations later this year, so stay tuned!

With the prospect of fresh locations and a menu that brings back memories, Hot ‘n Now’s opportunity to shine once again has everyone buzzing. It’s a fabulous time for fans to rejoice and an even better time for new customers to experience the charm of this classic fast-food chain.

Deeper Dive: News & Info About This Topic

• Detroit Free Press: Hot ‘n Now Makes a Comeback
• WOOD TV: Hot ‘n Now is Coming Back to West Michigan
• MLive: Michigan Burger Chain Announces New Locations
• FOX 17: Hot ‘n Now to Return with 2 New Michigan Locations
• WZZM 13: Hot ‘n Now Revival and Nostalgic Comeback