Irvine, California Celebrates a Marketing Milestone
This year, Irvine, California is buzzing with excitement as Beyond Fifteen Communications, Inc. hits a remarkable milestone—its 15th anniversary! Founded back in 2009 by energetic duo, Lauren Ellermeyer and Leslie Licano, this agency started at a kitchen table and has transformed into a full-service public relations and marketing powerhouse!
A Journey from Humble Beginnings
When Beyond Fifteen kicked off its journey, it operated under the ethos of helping clients achieve much more than just a fleeting moment in the spotlight; instead, they aimed for lasting recognition and success. As a Minority Business Enterprise and Women Business Enterprise (MBE/WBE), the founders were determined to carve out a unique niche in the marketing world.
What set Beyond Fifteen apart from the outset was their innovative approach that combined traditional public relations with emerging social media platforms at a time when few others were doing so. This pioneering strategy not only helped clients amplify their stories but also crafted integrated campaigns that made a meaningful impact across various platforms.
Growth and Achievements
Fast forward 15 years, and the agency has worked with hundreds of clients ranging from scrappy startups to well-established Fortune 500 companies. Their portfolio spans many industries, including technology, education, real estate, and consumer packaged goods. Beyond Fifteen’s adaptability has allowed it to deliver unique campaigns tailored to different audience needs.
Growth was swift for the team. Just a year after launching, they welcomed their first employee and proceeded to triple the team size by the end of their second year. In 2011, they moved into their first office in Irvine, marking another step in their journey to becoming a trusted partner for businesses seeking comprehensive marketing solutions.
Innovative Networking and Community Engagement
Beyond Fifteen has always recognized the significance of community and networking. Between 2012 and 2013, the agency hosted major networking events at local hotspots like the Yost Theater and Lamborghini Newport Beach. These events created a platform for executives and decision-makers to connect, enhancing visibility for their clients and establishing key relationships.
Staying Ahead of the Curve
As marketing landscapes have continuously evolved, so has Beyond Fifteen. By 2017, they introduced services such as influencer marketing, search engine marketing (SEM), and search engine optimization (SEO) into their portfolio, ensuring their clients remained ahead in an ever-changing digital environment. Their dedication did not go unnoticed, as they earned certifications as a Google Partner and Microsoft Advertising Select Partner.
In 2019, they amplified their creative services to include a stronger focus on graphic design, video production, and photography. This new direction allowed brands to stand out even more in a competitive marketplace. Then came 2020, when the world shifted rapidly due to the pandemic. Beyond Fifteen adapted by launching its Executive Spotlight Program, a unique initiative aimed at enhancing visibility for client executives through awards positioning, LinkedIn management, and thought leadership opportunities.
A Bright Future Ahead
Fast forward to today, and Beyond Fifteen has embraced remote work, allowing their team to thrive from various locations, including California, Texas, Florida, and New Jersey. Despite the challenges of the pandemic, Beyond Fifteen continues to deliver exceptional service to clients.
Recently, the agency added to its accolades by winning two PROTOS Awards: one for Best Media Relations Campaign and another for Best Social Media Campaign. These awards highlight their unwavering commitment to delivering innovative marketing solutions with tangible results.
Looking to the Future
As Lauren Ellermeyer, co-founder and president of Beyond Fifteen, reflects on their achieved success, she expresses pride and gratitude for what they’ve cultivated. “Our success is rooted in our ability to adapt to the evolving marketing landscape while consistently delivering meaningful results for our clients,” she stated, looking forward to the next 15 years with eagerness and innovation at heart.
So here’s to Beyond Fifteen—may they continue to inspire and transform the marketing world one campaign at a time!
