News Summary
KC Global Media has appointed Lee-Asha Dukhie as the new Director and Head of Digital Marketing. With her extensive experience in advertising and digital marketing, she is set to enhance the company’s online presence and audience engagement. The appointment comes as KC Global Media aims to prioritize digital growth and expand its global footprint through strategic partnerships. Lee-Asha’s unique background in psychology will aid in crafting effective marketing strategies, marking a significant milestone for the company.
Exciting Changes at KC Global Media with New Digital Marketing Director
In a move that’s been highly anticipated, KC Global Media has announced the appointment of Lee-Asha Dukhie as their new Director and Head of Digital Marketing. This decision comes at a crucial time as the company focuses on ramping up its digital efforts, aligning perfectly with its long-term goals.
Lee-Asha’s Role and Responsibilities
In her new position, Lee-Asha will be in charge of all digital marketing initiatives across the company. This means she’ll be the go-to person for anything related to the digital aspect of KC Global Media’s work. One of her key responsibilities will involve collaborating with Serious Media, the company’s existing marketing agency, to craft innovative digital strategies aimed at enhancing the company’s presence in the online landscape.
Lee-Asha’s extensive experience in advertising sales and both digital and print media marketing is sure to play a pivotal role in how KC Global Media adapts and thrives in the ever-changing media environment. She will also be managing the company’s various social media platforms and digital assets, ensuring that they not only reach but also engage their audience more effectively.
A Focus on Audience Engagement
Utilizing her unique educational background in psychology, Lee-Asha brings a special skill set to the table—an ability to analyze audience behavior and predict upcoming trends. This insight will enable her to create tailored strategies that will resonate with viewers across various digital and social platforms, making her a strategic asset in boosting audience engagement.
Leadership Excitement
George Chien, the Co-founder, President, and CEO of KC Global Media, expressed his enthusiasm for Lee-Asha joining the team. He mentioned the company’s success in stabilizing its linear business over the past two years and emphasized that it was now the right time to prioritize growth within the digital and social arenas.
Chien highlighted Lee-Asha’s expertise in areas like digital growth, content strategy, and audience engagement, noting that these are critical components for advancing the company’s digital marketing efforts.
A Milestone for KC Global Media
Lee-Asha’s onboarding marks an essential milestone for KC Global Media, especially as the company looks to expand its global footprint. Just recently, they launched a new distribution arm aimed at increasing content sales and forging partnerships that extend beyond their immediate geographic region. This expansion is part of their commitment to authentic storytelling and enhancing cultural representation in the global entertainment sphere.
Strategic Partnerships
Through these developments, KC Global Media is reaffirming its commitment to quality storytelling. They’ve recently partnered with names like Mocha Chai Laboratories, Empire of Arkadia, and Monochromatic Picture as part of their new distribution strategy, broadening their horizons in the market significantly.
Leadership Promotions
Alongside Lee-Asha’s appointment, several key leadership promotions were also announced, indicating a broader growth strategy within the company.
These appointments include:
- Shirlene Wu as Vice President and General Manager for Taiwan & Greater China.
- Edith Goh as Vice President of Revenue and Head of Media and Sponsorship Sales.
- Bhuvnesh Kanwar as Vice President of Revenue and Head of FAST (Free Ad-Supported Streaming Television).
- Bonnie Wiryani as Vice President of Revenue and Head of Content Sales.
As Lee-Asha Dukhie takes the reins in her new position, all eyes will be on her to see how her expertise will help shape the future of KC Global Media. Exciting times are ahead, and we can’t wait to see what innovative ideas and strategies she brings to the table!
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Additional Resources
- Branding in Asia
- Wikipedia: Marketing
- CEO Insights Asia
- Google Search: Lee-Asha Dukhie
- Media News 4U
- Google Scholar: Digital Marketing
- Media News 4U
- Encyclopedia Britannica: Digital Marketing
- Media News 4U
- Google News: KC Global Media
