Melissa Fry Recognized as One of Ragan’s Top Women in Marketing for 2024

Melissa Fry Honored as One of Ragan’s Top Women in Marketing 2024

New York City is buzzing with excitement as Melissa Fry, the Senior Director of Marketing at HOA Brands—the company behind the beloved Hooters and Hoots Wings—celebrates her recent accolade of being named one of Ragan’s Top Women in Marketing, Class of 2024. This recognition is not just a title; it’s a prestigious honor that highlights the remarkable work of women who are making waves in the marketing world.

Fry stood out among a highly competitive field of candidates, showcasing her innovative approach to marketing strategies and her ability to build brands through pioneering initiatives. A true powerhouse in the restaurant industry, her expertise encompasses everything from engaging food and beverage promotions to effective digital marketing campaigns and high-profile events.

Spotlight on Leadership and Creativity

The ceremony took place last month at the Top Women in Marketing Awards Luncheon held at the charming City Winery in New York City. Industry professionals came together to celebrate the accomplishments of the 2024 honorees, and the atmosphere was electric with shared stories of success. Brendan Gannon, the Senior Marketing Manager for Ragan’s Award programs, expressed his enthusiasm about Fry’s recognition by stating, “We are thrilled to honor Melissa as one of Ragan’s Top Women in Marketing. Her leadership, creativity, and dedication truly set her apart.”

A Journey from Hooters Girl to Marketing Leader

Fry’s connection to the Hooters brand runs deep; she began her career as a Hooters Girl almost 25 years ago. Since then, she has gained an intricate understanding of the brand from both the franchise and corporate viewpoints. Her journey is a testament to her dedication and hard work, which have equipped her with a unique perspective that contributes to her sharp marketing strategies.

According to Bruce Skala, the Chief Marketing Officer at HOA Brands, “Melissa is a perfect example of how Hooters is passionate about lifting up female leaders within the company.” He praised her extensive knowledge, stating how it allows her to lead national teams and manage high-profile programs effectively. From the iconic Miss Hooters International Pageant to the annual Give a Hoot campaign—which has raised millions for breast cancer research—Fry has consistently delivered exceptional results while embodying the spirit of the Hooters brand.

Recognition of Excellence

The Top Women in Marketing Awards is a superb platform that honors leaders not only reshaping the marketing landscape but also fostering diversity and inclusion, mentoring the next generation of leaders, and exhibiting strategic brilliance in their campaigns. Fry’s inclusion in this esteemed class underscores her status as a leader in the marketing industry.

This acknowledgment is meaningful not only for Fry but also for Hooters, where her achievements shine a light on the importance of female representation in leadership roles. The restaurant brand has made it a priority to promote the growth and advancement of women within its ranks, which has solidified its commitment to gender equity.

A Brand that Combines Fun and Flavor

For those who might not know, Hooters of America, LLC operates more than 410 restaurants across 38 states and 24 countries, celebrated for its world-famous Hooters Style chicken wings. The first restaurant opened its doors in Clearwater, Florida back in 1983, marking the beginning of a journey that would delight millions with its signature hospitality and scrumptious food.

The Hooters experience is all about enjoying great food, fun, and the unique service style offered by the Hooters Girls. It’s not surprising that the brand continues to thrive and evolve, creating a space where everyone feels welcome and valued.

In conclusion, Melissa Fry’s remarkable journey reflects a blend of passion, leadership, and marketing savvy. Her recent accolade stands as a testament to her outstanding contributions and serves as an inspiration for many aspiring marketers out there. Cheers to Melissa and the exciting future of Hooters!