London Embraces a New Trend in Museum Marketing
London is buzzing with excitement as museums across the city tap into a fresh and trendy approach to marketing. It seems that bringing in the “Gen Z marketing interns” has ignited a social media wave that’s capturing hearts and views in the most unexpected ways. Recently, these trendy cultural spaces have been unleashing a barrage of hilarious videos on platforms like TikTok and Instagram, with captions announcing, “We got our Gen Z intern to write the marketing script.” And let me tell you, the response has been nothing short of overwhelming!
What’s Going On?
In a delightful twist, curators and guides at iconic institutions are stepping out of their comfort zones and into the spotlight while adopting the fun and sometimes goofy slang that today’s youth speaks. This idea took off after England’s famous Hever Castle kicked things off with its cheeky video back in September. A charismatic guide, Peter Crowley, greeted viewers with gusto, saying, “Hey besties. Need to touch some grass after your brat girl summer? Hever Castle understood the assignment.” This quirky take on promoting the 600-year-old castle racked up an amazing 12 million views!
Tap Into the Trend
Since then, countless cultural organizations have jumped onto this bandwagon, realizing how engaging and fun it can be to sprinkle in some youthful vibes. The concept typically showcases a more seasoned staff member guiding viewers through the museum while dropping terms from the Gen Z lexicon, such as “no cap” and “slay queen.” For instance, a delightful clip from the Royal Armories touted its offerings as “the most sigma day out in Leeds, no cap!” Meanwhile, Chester Cathedral’s insider reports that “Saint Werburgh, she ate and left no crumbs!” Such charisma has proven infectious, as museum-goers of all ages can’t help but chuckle!
The Millennial Pause and More
You’ll also spot the iconic “Millennial Pause” featured in many of these videos— the brief moment a Millennial takes before speaking on camera. Some clever editors even make this pause the main event! It’s a fun touch that adds to the familiar hilarity of these clips.
Interestingly, this playful social media marketing is not limited to just museums. We’ve seen everything from donkey sanctuaries to accountancy firms getting in on the fun. Even the NYC Ferry decided to join the party! And let’s not forget the RÚV newsroom in Iceland, where viewers couldn’t help but laugh at the quirky mix of slang like “bussin” and “it’s giving professionalism.” Who knew that such diverse phrases could bridge cultural gaps?
Highlights of the Trend
As the trend continues to grow, several institutions stand out with their memorable quotes. For instance:
- New York Historical Society: “Thomas Cole’s Course of Empire is slaying the house down.”
- Beamish Museum: “This bakery’s smell is sending me.”
- Black Country Living Museum: “Look at these miners, absolute alphas.”
- The Viking Museum: “This is a statue of Freyr – big rizzler.”
- Aardman Studios: “It’s serving Gromit.”
- National Gallery Singapore: “We are cooking from 10 am to 7 pm every day.”
The Future Looks Bright
This playful marketing revolution reflects a heartwarming acknowledgment of the generational divide that exists in cultural spaces. Museums are recognizing their need to engage today’s youth, and by lightening up their image, they’re attracting a new wave of visitors eager to explore.
With this trend on the rise, it’s clear that London’s cultural scene is ready to embrace innovation and connect with a broader audience. This amazing blend of history, humor, and heart might just be what these institutions need to flourish in the digital age.
