Categories: Sponsored News - Digital Marketing

Exciting News in the Travel Industry!

Natalie Wills begins her journey at Expedia Group, ready to enhance their brand marketing strategies.

Article Sponsored by:

SPACE AVAILABLE FOR SPONSORS!

Want to target the right audience? Sponsor our site and choose your specific industry to connect with a relevant audience.

What Sponsors Receive:

Prominent brand mentions across targeted, industry-focused articles
High-visibility placements that speak directly to an engaged local audience
Guaranteed coverage that maximizes exposure and reinforces your brand presence

Interested in seeing what sponsored content looks like on our platform?

Browse Examples of Sponsored News and Articles:

May’s Roofing & Contracting
Forwal Construction
NSC Clips
Real Internet Sales
Suited
Florida4Golf

Click the button below to sponsor our articles:

Sponsor Our Articles

News Summary

Expedia Group has appointed Natalie Wills as the new Senior Vice President of Brand Marketing & Creative. With her extensive experience in brand marketing and major media partnerships, particularly from Booking.com, Wills is expected to bring innovative strategies to Expedia. Her prior work includes successful campaigns during major events like the Super Bowl, and many industry experts are optimistic about the positive changes she will lead at Expedia, especially as travel begins to rebound.

Exciting News in the Travel Industry!

We have some thrilling news for travel enthusiasts! Expedia Group, the leading online travel agency, has just announced that they have appointed Natalie Wills as their new Senior Vice President of Brand Marketing & Creative. This is a significant move for the company, and we can’t wait to see what she brings to the table!

Natalie’s Impressive Background

Natalie Wills comes to Expedia Group with a wealth of experience, particularly in brand marketing and large media partnerships. Recently, she held the position of Vice President of Brand Marketing at Booking.com, where she has made quite a name for herself. During her time there, she successfully led efforts in securing major partnerships with top players in the industry such as Amazon Prime and Netflix.

Notably, Wills has also been instrumental in executing creative campaigns for blockbuster events, including the illustrious Super Bowl. Her ability to manage and execute such expansive campaigns demonstrates her capability to think at scale and connect with customers in innovative ways.

A Bright Future Ahead at Expedia

Natalie’s official start date at Expedia Group is just around the corner; she will be stepping into her new role on Thursday. With her track record of success, many are eager to see the impact she will make on the brand’s marketing strategy. Given that Expedia is known for its travel products ranging from accommodations to activities, she will undoubtedly bring fresh energy and creativity to the company’s marketing efforts.

A source from Booking.com has mentioned that while Wills has been involved with the company until recently, she has not played an active role since June. This transition positions Wills perfectly to begin her new chapter at Expedia, where she will continue her journey in enhancing brand visibility and customer engagement.

Wills’ Vision for Brand Marketing

Wills’ appointment comes at a time when the travel industry is gradually rebounding after the challenges posed by recent global events. As more people are looking to travel again, a strong brand presence is more vital than ever. With her extensive experience with major media brands and high-profile partnerships, Wills is expected to leverage her skills to elevate Expedia’s brand recognition and loyalty among travelers.

Industry experts are optimistic about the changes Wills will lead at Expedia. They’ll be curious to see how her creative vision aligns with the needs and desires of modern travelers who prioritize unique and immersive experiences when planning their trips.

What’s Next for Expedia Group?

The travel company is looking ahead, and Wills is certainly set to play an essential role in shaping its future. As she takes her place on the executive team, there is excitement surrounding what innovative campaigns and partnerships she might introduce. Collaborations with major brands and strategic marketing moves could redefine how we experience travel through Expedia.

In conclusion, Natalie Wills’ appointment marks an exhilarating chapter for both her career and Expedia Group. With her proven track record in brand marketing and high-profile collaborations, we can anticipate creative marketing approaches that resonate with travelers worldwide. We wish her all the best as she embarks on this new and exciting journey!