New Orleans Gears Up for a Major Marketing Push with Squid Game Season 2!
New Orleans, the city famous for its vibrant culture and lively spirit, is buzzing with excitement as the Big Game approaches on February 7. But this year, it’s not just the football that’s stealing the spotlight. Netflix is rolling out a massive marketing campaign for the much-anticipated second season of its hit show, Squid Game, and fans everywhere can feel the electric atmosphere in the air.
Squid Game: A Cultural Phenomenon
Since its debut, Squid Game has become a streaming giant, and it’s clear that the streaming service aims to capitalize on that momentum. The show has claimed its title as Netflix’s most-watched show ever, and the anticipation for its upcoming season is at a fever pitch. In fact, season two is already nominated for a Golden Globe in the Best Television Series – Drama category, and it hasn’t even aired yet!
A Marketing Blitz Like No Other
So how does Netflix plan to drum up excitement for this sophomore season? Well, they’re not holding back! From immersive IRL experiences to eye-catching billboards, it’s all systems go for the marketing blitz. One of the standout features is “Squid Game: The Experience,” which has already taken off in New York. It launched in October and has been completely sold out for six weeks straight! Sydney and Madrid recently hopped on the bandwagon, with plans to expand to Seoul soon.
In a nod to the show’s gripping themes, Netflix is also partnering with several brands to bring unforgettable experiences to fans. Imagine visiting a sponsored bar at one of these events where you can sip on custom cocktails thanks to a collaboration with Johnnie Walker!
The Power of Partnerships
Brands like Xbox, Domino’s, Johnnie Walker, and Duolingo are all joining this exciting marketing journey. Each collaboration has its own unique flair, but they share a common goal: to resonate with fans while staying true to the spirit of the show. Magno Herran, a Netflix marketing wizard, shared that his team approaches these partnerships with a focus on authenticity, making sure that each collaboration is a fit for the fan-favorite series.
Must-Try Treats from Johnnie Walker
For Johnnie Walker, the partnership is expansive, reaching across 26 countries. Their highlight? A limited edition Johnnie Walker Black Label Squid Game Scotch whisky, with 456 unique bottles inspired by the show’s contestants. Plus, the famous logo has been given a special twist featuring a tracksuit reminiscent of the series. What better way to wind down after a gripping episode than with a glass of this sophisticated whisky?
Pizza and Learning with Domino’s and Duolingo
Domino’s is taking its previous success with Stranger Things marketing and expanding it with this new season. They’re introducing a fun campaign with a quirky twist: “Emergency Pizza,” comes to the rescue of Squid Game contestants! On a different note, Duolingo is stepping into the spotlight for the first time alongside Netflix, promoting their Korean language courses with a catchy K-pop remix that’s bound to get stuck in your head. Keep an ear out for “Korean or Get Eaten”!
Choices, Choices!
With the show’s complex themes surrounding choices, Netflix is weaving this narrative into their marketing campaign. Herran emphasized the pressure that comes with marketing the second season, noting that the first season’s surprising success leaves high expectations this time around. The new season will push players to face tough decisions, similar to the real-life choices promoted in many campaigns. It’s all about keeping that buzz alive while delivering a fun, lighter atmosphere—a tribute to the viral memes and themed parties rekindled by the show’s fans.
So, Mark Your Calendars!
With the second season of Squid Game set to premiere on December 26, fans have much to look forward to. From engaging brand activities to immersive experiences, the cultural moment surrounding this show is not one to miss. New Orleans is truly a fitting backdrop for this marketing spectacle, creating a thrilling environment that’s palpable across the city!
