NP Digital Takes Home Prestigious Award

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NP Digital's dedicated team celebrating their achievement as the Performance Marketing Global Agency of the Year.

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News Summary

NP Digital has been recognized as the Performance Marketing Global Agency of the Year at the 2024 PMW Global Awards. The agency’s impressive growth includes expanding into 12 new countries and adding 386 new clients, solidifying its reputation in the industry. NP Digital’s commitment to employee and client satisfaction, along with innovative demand generation capabilities, make it a leader in the performance marketing space.

NP Digital Takes Home Prestigious Award as Performance Marketing Global Agency of the Year

In exciting news from the world of digital marketing, NP Digital has been named the Performance Marketing Global Agency of the Year at the 2024 Performance Marketing World (PMW) Global Awards. This recognition is a significant milestone for the agency and highlights its impressive growth and outstanding contributions to the field.

Celebrating Global Growth

Over the past year, NP Digital has experienced remarkable growth. The agency expanded its operations into 12 new countries, making a formidable mark on the global stage. These new territories include a mix of dynamic markets such as Hong Kong, Japan, Malaysia, Singapore, France, Italy, Netherlands, Spain, Argentina, Chile, Colombia, and Mexico. This expansion not only showcases NP Digital’s ambition but also its ability to adapt to diverse markets and meet varying client needs.

A Boom in Clientele

As part of this incredible growth journey, NP Digital added 386 new clients to its roster. Among these clients are some big names like United Airlines, Stripe, Fujifilm, Scotiabank, Itaú, Sony Music, Staples, Black & Decker, RBL Bank, Philips, Acxiom, Amazon, and Thermo Fisher Scientific. This diverse client base not only boosts the agency’s profile but also reinforces its credibility in the marketing community.

Commitment to Results and Satisfaction

CEO Mike Gullaksen emphasized the contributions of the entire team in achieving these remarkable results, stating that it was their collective hard work that paved the way for securing this award. He highlighted NP Digital’s commitment to both employee and client satisfaction as a cornerstone of their business philosophy. This commitment is evident as the agency was also recognized as a Best Place to Work by Ad Age earlier this year, showcasing its dedication to nurturing a positive workplace culture.

Innovative Demand Generation Approaches

NP Digital’s success can be attributed to its adept demand generation capabilities and its strategic approach to the marketing landscape. By leveraging proprietary technology and platforms like Ubersuggest, NP Digital not only enhances its service offerings but also contributes to industry-wide thought leadership. Their innovative ideas and free technology initiatives empower other businesses to thrive in an increasingly competitive market.

Impressive Growth Metrics

Over the last year, NP Digital saw a 10% year-over-year increase in inbound leads, with a significant portion—over half—coming from countries outside the United States. This statistic highlights NP Digital’s growing global influence and its ability to reach new audiences beyond its traditional markets.

A Bright Future Ahead

In addition to winning the Global Agency of the Year at the PMW Awards, NP Digital also previously clinched the Campaign Global Agency of the Year title earlier in 2024 and the PMW Performance Marketing Agency of the Year award in 2023. Such accolades underline the agency’s reputation as a leader in performance marketing.

With a team of over 950 employees spread across 19 countries and 40 out of 50 U.S. states, NP Digital is poised for even greater success in the future. Their commitment to excellence, innovation, and employee satisfaction will undoubtedly keep them at the forefront of the performance marketing industry.

As NP Digital celebrates this remarkable achievement, the agency’s story serves as a testament to the power of teamwork, strategic vision, and a relentless pursuit of excellence in meeting client needs across the globe.