Quirky Branding Adventures: Goldfish Renames to Chilean Sea Bass, Kate Spade Teams Up with M&M’s, and Mucinex Swipes Right on Tinder!

Exciting Branding News This Week from the City!

Hey there, fellow branding enthusiasts from the vibrant city! Grab your snacks and settle in because we have a delightful roundup of some quirky and fun branding news that just dropped this week. From rebranding snacks to fashionable collabs, there’s a lot to digest, so let’s dive right in!

Goldfish Gets a Silly New Name!

You might want to brace yourselves because our beloved Goldfish, those classic fish-shaped cheddar crackers from our childhood, are temporarily changing their name! That’s right; they are now calling themselves “Chilean Sea Bass.” But don’t worry; it’s all in good fun.

The folks over at Campbell Soup Company, who are behind Goldfish, say that this wild rebranding is meant to highlight the **grown-up** flavors while still keeping kids in mind. They want to sprinkle in a bit of sophistication! However, don’t rush to your local grocery store just yet; these Chilean Sea Bass crackers won’t be available on shelves. Instead, you’ll have just one week to grab them online!

Now, why is this important? Well, it seems Goldfish has been experimenting with flavors lately, rolling out exciting options like Pizza, Spicy Dill Pickle, and even Old Bay. This name change might remind you of some of the strange, fun promotions we’ve seen from other brands like Kraft Heinz. I mean, who would forget the hot pink BBQ sauce inspired by Barbie? It seems like brands are taking a fun marketing approach, but let’s be honest—if I’m needing a snack, I’d much rather just swing by Target and pick up my regular Goldfish!

Kate Spade and M&M’s: A Sweet Collaboration

Next up, fashion and candy collide in a fabulous partnership! Kate Spade has launched a new collection inspired by the lovable M&M’s. From cute charms and clutches to stylish bracelets and shoulder bags, it all looks good enough to eat!

This designer’s collaboration is aiming to grab the attention of a younger audience, particularly Gen Z, with its colorful and nostalgic designs. It’s pretty fun to see how the trend of food-inspired fashion has taken off. You’ve probably seen clothes and accessories mimicking snacks—all the way from Nik Bentel’s Barilla bag to Balenciaga’s spicy chili bag! As fun as it all is, we might want to keep an eye on this trend because if history has taught us anything, these food-themed designs could fade quickly, just like the cow print craze of the early pandemic!

Mucinex Gets Weird on Tinder!

Now here’s something totally unexpected! Mucinex is turning heads with a new marketing strategy that involves none other than Tinder! Yes, the cold medicine brand is using its slimy mascot, Mr. Mucus, to swipe right on singles during the “cuffing season.”

Imagine strolling through Tinder and suddenly coming across Mr. Mucus’s profile—yikes! With “ick-inducing” pickup lines and a quirky photo holding a fish, Mucinex is getting people talking, even if it is a bit creepy. It’s a pretty clever way to get brand recognition, especially since we’re seeing a bit of a mascot revival these days. But let’s be real—who really wants to think about mucus while looking for love?

Collectible Popcorn Buckets Steal the Show!

Lastly, we cannot forget about a fun addition coming from the world of cinema! As we get closer to the release of the highly-anticipated film, Gladiator II, there’s a collectible popcorn bucket that has us all buzzing!

This week, Cinemark unveiled its Gladiator II-themed bucket, which looks like a miniature arena complete with 3D arches and the film’s title displayed on double doors. But that’s not all—once you finish your popcorn, you can scan a code and watch as the inside of the bucket transforms into an AR battlefield related to one of the movie scenes. How cool is that?

This trend of collectible popcorn buckets has taken off this year, and it doesn’t seem to be slowing down anytime soon. We’ve seen unique themed buckets from other films like Dune 2 and Beetlejuice, and it looks like tech is only going to become more involved in the experience!

So, city friends, what do you think of these fun branding stories? With creativity and a sense of humor, brands are catching the eyes (and appetites) of consumers everywhere! Until next time, keep those snacks handy and your eyes peeled for the next wave of quirky trends!