Three Veterans Launch Requiem, a Fresh Face in Entertainment Marketing

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The founding team of Requiem discussing creative marketing strategies

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News Summary

Three seasoned marketing professionals from Trailer Park have launched a new company, Requiem, aiming to innovate entertainment marketing. Kelly Adelman, Adam Finkelstein, and Dan Herbatschek bring valuable experience and a commitment to creative freedom. With major clients already onboard, Requiem seeks to redefine marketing strategies in the industry, focusing on authenticity and unique promotional experiences.

Three Veterans Launch Requiem, a Fresh Face in Entertainment Marketing

In a bold new move that’s set to shake up the entertainment marketing world, three seasoned professionals from the well-known firm Trailer Park have come together to launch their own company, Requiem. This dynamic trio, comprising Kelly Adelman, Adam Finkelstein, and Dan Herbatschek, is ready to take on the industry with innovative strategies and creative brilliance.

Meet the Founders

Each partner brings a wealth of experience and a strong creative background to Requiem. Kelly Adelman, who previously served as the co-president of Trailer Park, played a pivotal role in marketing campaigns for some of the biggest projects in the industry like Wicked, Deadpool, and the popular series Wednesday. This combination of impressive projects speaks volumes about her marketing acumen.

Adam Finkelstein is another heavy hitter in the entertainment marketing game. As a Golden Trailer and Clio award-winning editor, Finkelstein excelled as the executive creative director at Trailer Park. His creative touch can be seen in notable trailers for blockbuster films such as Oppenheimer, Mad Max: Fury Road, Interstellar, and The Hunger Games. His ability to craft compelling narratives through marketing is sure to serve Requiem well.

Completing the trio is Dan Herbatschek, who brings a unique perspective to the partnership. An applied mathematician by background, Herbatschek is set to harness the power of artificial intelligence and digital development, which could potentially redefine how marketing strategies are approached in this fast-paced industry.

Clients on Board

Requiem hasn’t wasted any time in establishing its footprint in the industry. With a strong roster of clients right from the launch, the new firm counts major players such as Universal, Disney, Warner Bros., Netflix, Sony, and Lionsgate among its clientele. This impressive list clearly reflects the trust these renowned companies have in the capabilities of Requiem’s founders.

A Focus on Innovation

In their approach to marketing, Requiem is committed to embracing creative freedom and innovation. Kelly Adelman points out that the firm’s philosophy revolves around equipping studios and streaming partners with a fresh, differentiated manner of promoting their films and shows. “We want to break away from the traditional norms we see in agency structures,” she explains, setting the tone for a more flexible and imaginative marketing environment.

Adam Finkelstein echoed this sentiment, noting that their goal is to support their clients in ways that stand apart from conventional methods. With entertainment companies constantly juggling myriad marketing campaigns for films, shows, and streaming platforms, Requiem aims to offer something truly unique that resonates with audiences while enhancing the visibility of its clients’ offerings.

The Future of Requiem

The launch of Requiem is certainly an exciting development in the entertainment marketing realm. As a new and significant player, it has the potential to influence how marketing strategies are devised in the industry while challenging the status quo. Adelman, Finkelstein, and Herbatschek are all set to bring their shared vision of creativity and modern techniques to life, showcasing that the spirit of innovation is very much alive in the world of entertainment marketing.

In a time when audiences crave authentic stories and unique promotional experiences, Requiem is poised to redefine the norms and inspire a new generation of marketing strategies, catering to the evolving demands of the entertainment industry.