Snowplow Shines Bright in Boston: A Leader in Marketing Data Analytics
BOSTON – In an exciting development for the marketing technology landscape, Snowplow has officially been recognized as a Leader in the Analytics & Data Capture category in the latest Modern Marketing Data Stack report for 2025. This accolade comes from Snowflake, a prominent player in the AI Data Cloud arena, and casts a spotlight on how businesses can leverage customer behavioral data to thrive in today’s ever-changing environment.
The Changing Landscape of Marketing Technology
The report, which marks its third annual edition, scrutinizes the tools and platforms used by around 9,800 customers of Snowflake, digging into how these technologies can help marketers improve their strategies. Snowplow, a company that specializes in customer data infrastructure, has emerged as a standout partner for organizations wanting to harness the power of their data. The report emphasizes that understanding and capturing customer behavior has never been more critical for businesses. With privacy concerns and the rising dominance of artificial intelligence, marketers are now redefining their approaches to consumer engagement.
According to Snowflake’s analysis, the latest findings reveal that there are three core elements reshaping the marketing landscape: AI, data gravity, and privacy. These factors are not just buzzwords; they represent an essential shift in how companies must operate. Marketers are expected to be data-empowered, capable of leveraging innovative measurement techniques to assess marketing effectiveness.
Unlocking Value in Customer Data
Denise Persson, Chief Marketing Officer at Snowflake, points out the transformative nature of this period, stating, “In a new age of innovation, we’re witnessing a changing of the guard around AI and how marketers capitalize on this massive opportunity.” She emphasized that organizations can now access and act on data where it resides, making data-driven marketing strategies more accessible than ever. This allows companies to go beyond mere competition; they can actually lead the way in their respective industries.
What’s particularly noteworthy is how Snowplow has climbed to the forefront in this domain. Their joint customers are reportedly leveraging Snowplow’s innovative technology to gain insights into customer behavior almost in real-time. This capability helps businesses develop a robust and comprehensive Customer 360 view, which is increasingly vital for AI-driven applications.
What Sets Snowplow Apart?
At the heart of Snowplow’s success is its dedication to helping brands collect and analyze customer behavioral data effectively. The recognition from Snowflake underscores Snowplow’s capabilities in navigating the complex privacy landscape while maximizing data value. As Conor Doyle, Vice President of Alliances and Business Development at Snowplow, noted, “We’re very proud that Snowflake has identified Snowplow as a leader in this field.”
Doyle highlights the importance of data-driven marketing and analytics in today’s world, asserting that these processes remain a top priority for the company. With the help of Snowflake’s AI Data Cloud, Snowplow aims to continuously improve its customers’ marketing data stacks, ensuring they remain ahead of the curve.
The Future is Bright for Data-Driven Marketing
As we move toward a more data-centric future, Snowplow looks forward to continuing to enhance customer experiences and drive innovation within the marketing sector. The findings from the 2025 report not only serve as a testament to their efforts but also show how companies using advanced analytics and data capture can build competitive advantages.
The Modern Marketing Data Stack 2025 report sheds light on the essential technologies shaping the future of marketing. By focusing on data-driven insights, organizations like Snowplow are poised to redefine how we think about marketing strategy, making it more effective and efficient.
To summarize, this recognition in Boston is a clear indication that Snowplow and its partners are paving the way for the future of marketing analytics—a future that stands firmly on the pillars of AI, data gravity, and importantly, privacy.
