News Summary
As we step into a new year, it’s imperative to arm ourselves with knowledge in social media marketing. This article provides a curated list of ten must-read books for 2020 that equip marketers with insights from industry leaders. From practical strategies to behavioral psychology, these books cover a wide array of topics that can enhance your marketing journey, whether you’re a beginner or seeking to refine your existing skills.
Top 10 Must-Read Social Media Marketing Books for 2020
It’s a brand new year, and what better way to kick off your social media marketing journey than with some fabulous must-read books? Whether you are embarking on this journey for the first time or just looking to enhance your existing strategies, there’s a wealth of knowledge waiting for you. In 2020, experts have curated a list of ten fantastic books that offer insights, strategies, and real-life experiences from industry leaders in social media marketing.
The Power of Knowledge
Books have always been a valuable source of knowledge, but they’re particularly potent in the ever-evolving world of social media marketing. They not only offer guidelines but also allow you to learn from the successes and pitfalls of experienced marketers. It’s like having a mentor guiding you through your own marketing journey.
1. Crushing It! by Gary Vaynerchuk
Gary Vaynerchuk, with his impressive following of 7.4 million on Instagram, 2.1 million on Twitter, and 2.4 million on YouTube, shares invaluable wisdom in his book, Crushing It! He emphasizes understanding the nuances of social media and how to effectively utilize various networks. Packed with practical tips and strategies, this book is a go-to for anyone looking to dive deep into the treasures of social media marketing in 2020.
2. YouTube Growth Hacking by Jeff Abston
For those interested in video marketing, Jeff Abston’s YouTube Growth Hacking offers step-by-step guidelines for beginners and intermediate users alike. His strategies focus on optimizing your presence on YouTube, ensuring that your content not only gets noticed but also provides value to your audience.
3. Everybody Writes by Ann Handley
Writing is crucial in any form of marketing, especially on social media. In Everybody Writes, Ann Handley provides a clear guide on how to create engaging online content. The book stresses the importance of quality writing to capture the attention of your audience and keep them engaged.
4. Contagious by Jonah Berger
Ever wondered what makes some content go viral? Contagious explores the hidden psychology behind why things get shared. Jonah Berger discusses how marketers can leverage this understanding to connect with their audience better and enhance sharing rates.
5. The Choice Factory by Richard Shotton
The Choice Factory teaches readers about behavioral analysis and how to influence consumer decisions through effective marketing strategies. This book will open your eyes to the psychology of marketing and how you can use it to your advantage.
6. One Million Followers by Brendan Kane
In One Million Followers, Brendan Kane showcases how to deeply impact your audience and gain a dedicated following. The book features interviews with notable influencers and marketers, offering insights into what worked for them.
7. LinkedIn Unlocked by Melonie Dodaro
For a more professional angle, LinkedIn Unlocked focuses on creating value through LinkedIn, highlighting how important connections are for business success. In a world where networking is crucial, this book will guide you in utilizing LinkedIn effectively.
8. Instagram Marketing by Jeremy McGilvery
With Instagram’s enormous user base, Jeremy McGilvery’s book on Instagram Marketing lays out strategies for leveraging this platform for business growth. It’s essential reading for anyone looking to expand their reach on social media.
9. Building a StoryBrand by Donald Miller
Building a StoryBrand outlines how storytelling can connect your brand with your customers effectively. In social media, where attention is fleeting, this approach can help create a lasting impact.
10. Stay Updated
Above all, it is crucial to remember that social media marketing is constantly evolving. Marketers need to keep themselves updated with the latest trends and platforms where their audience is most active.
Join the Conversation
The recommendations listed offer something for everyone, whether you’re just starting or looking to refresh your knowledge. So, what are you waiting for? Pick up one (or more!) of these books and dive into the world of social media marketing. And hey, if you have any favorite books on social media marketing that we didn’t mention, feel free to share them with us!
Let’s make 2020 a year of growth, innovation, and effective social media strategies!
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Additional Resources
- Spiceworks: 10 Best Social Media Marketing Books to Read in 2020
- Social Media Examiner: How to Use Disruptive Storytelling to Thrive as a Marketer
- Forbes: Read These 10 Books to Master Content Creation in 2025
- Hootsuite: Social Media Manager Skills
- Encyclopedia Britannica: Social Media Marketing
