News Summary
Spec Digital and Velstar are transforming digital marketing with innovative strategies and successful partnerships. Spec Digital, led by Nick Trueman, focuses on data-driven techniques and personal relationships, while Velstar continues its rapid growth with strategic acquisitions. Both agencies are committed to enhancing their clients’ success in the evolving digital landscape.
Spec Digital and Velstar Make Waves in Digital Marketing
The world of digital marketing is buzzing lately, with Spec Digital and Velstar shaking things up through strategic moves and meaningful partnerships. Both agencies are committed to creating impactful campaigns for their clients and maximizing their potential in a space that’s ever-evolving.
Spec Digital’s Holistic Approach
Based on a foundation of experience and innovation, Spec Digital has been making a name for itself in the realm of PPC and SEO consultancy. Founded by Nick Trueman, who boasts over 17 years in the digital marketing field, the agency has not only built a reputation for delivering results but has attracted a prestigious lineup of clients including household names like Mamas & Papas, TK Maxx, and Deloitte.
What sets Spec Digital apart is its belief that data is key to success. In fact, studies show that a whopping 87% of marketers view their data as underutilized assets. This is where Spec Digital comes in, by helping brands tap into their data’s potential to drive meaningful growth. What’s more, an impressive 84% of brands and marketers report positive outcomes from their PPC campaigns, adding to the agency’s commitment to creating measurable results.
Building Personal Connections
At the heart of Spec Digital’s strategy is the importance of genuine relationships. Instead of simply pitching services, Nick and his team emphasize the value of personal connections. Networking plays a crucial role; for instance, Nick once caught a VP of Ecommerce’s attention during a casual conversation, leading to significant collaborations. The agency takes pride in nurturing these relationships, often starting with small gestures like inviting clients for lunch to foster deeper bonds.
When it comes to running effective SEO campaigns, Spec Digital excels at unifying internal client teams to ensure everyone’s on the same page. They operate more as a consultancy than a traditional agency, focusing on big-picture improvements rather than merely executing standard tactics. This hands-on approach allows them to offer unique insights, like A/B testing of customer journeys to maximize revenue generation effectively.
A Vision for Future Growth
Nick has also made it clear that for brands aspiring to thrive in the fast-paced marketing environment of 2025, bold differentiation and robust strategies are essential. This means investing in user-friendly websites and creating engaging content that truly connects with customers.
Velstar’s Expanding Horizon
Not to be outdone, Velstar, an ecommerce specialist based in Liverpool, is making strategic moves of its own. Recently, they acquired Yatter, a Scottish PPC agency, marking their fourth acquisition in just over a year. The acquisition was made for an undisclosed amount and continues to strengthen Velstar’s position in the digital marketing arena.
Since its inception in 2016, Velstar has seen tremendous growth, exceeding their original goal of achieving a £6m turnover for this year. Looking ahead, they forecast a revenue boost to over £10m in 2024, representing a staggering 250% increase since 2022! This impressive growth has been fueled by Yatter’s speciality in paid advertising—covering PPC and social media—and their existing partnership with over 60 clients.
The Road Ahead
Following the acquisition, Velstar’s CEO, Peter Birks, expressed excitement about the future for both its customers and colleagues. Creating robust strategies to enhance end-to-end commerce support for brands such as Tangle Teezer, NEOM, and Avon is clearly on the agenda.
Every move made by these two digital marketing powerhouses reflects their long-term vision. Both Spec Digital and Velstar are committed to not only growing their own agencies but also enhancing their clients’ capabilities to prosper in this competitive landscape.
The digital marketing world is changing fast, and with companies like Spec Digital and Velstar at the forefront, it’s safe to say that the landscape will continue to evolve in innovative and exciting ways. As they expand their reach, the focus on solid relationships and data-driven strategies will play a vital role in shaping the future.
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Additional Resources
- Spec Digital
- Velstar
- LinkedIn: Spec Digital
- LinkedIn: Velstar
- Cactus: Financial Advisers
- Wikipedia: Digital Marketing
- Google Search: Digital Marketing Strategies
- Google Scholar: Digital Marketing
- Encyclopedia Britannica: Digital Marketing
- Google News: Digital Marketing Trends
