Exciting New Partnership Announced for St. Louis Cardinals Fans!

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St. Louis Cardinals game with bet365 branding at Busch Stadium

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News Summary

The St. Louis Cardinals have partnered with bet365, making them the first team in Missouri to collaborate with a betting company after the legalization of sports wagering. This multi-year partnership will enhance the fan experience with advertising rights and signage at Busch Stadium, including the exclusive ‘bet365 Bridge’ seating. Despite delays in launching sports betting in Missouri, this collaboration marks a significant step towards engaging die-hard supporters.

Exciting New Partnership Announced for St. Louis Cardinals Fans!

Big news coming from the St. Louis Cardinals as they’ve officially teamed up with bet365, a well-known British sports betting firm, to kick off a multi-year marketing partnership! This arrangement marks a major milestone, making the Cardinals the very first sports team in Missouri to partner with a betting company following the state’s legalization of sports wagering.

Details of the Partnership

Though the financial terms of this new partnership haven’t been revealed publicly, there’s plenty to be excited about. Bet365 will be recognized as the “official mobile sports betting partner” of the Cardinals. This means fans can expect to see advertising rights on a range of Cardinals platforms, including their website, popular radio broadcasts, and the Cardinals Insider television show.

But that’s not all! Bet365 is also set to showcase its branding with signage displayed at Busch Stadium, and they will sponsor the team’s starting lineups during home games. If you get a chance to sit in the all-inclusive section known as the “bet365 Bridge,” located at the stadium’s second level in right-centerfield, you’ll literally be enjoying the game with a piece of this exciting new partnership!

Enhancing the Fan Experience

The president of the Cardinals, Bill DeWitt III, expressed his enthusiasm about this collaboration, pointing out how it holds incredible potential to enhance the overall fan experience. With sports betting on the rise across the country, collaborations like this present a fantastic opportunity for teams to engage and connect with their die-hard supporters.

The partnership comes on the heels of Missouri’s approval for sports wagering last November through a ballot initiative, which saw support from various professional sports teams including the Kansas City Chiefs, Kansas City Royals, and St. Louis Blues. DeWitt himself was a crucial advocate for the sports betting initiative that made it onto the ballot.

What’s Next for Missouri Sports Betting?

Although excitement is building, there’s a little bit of a wait ahead for sports betting in Missouri. There have been delays following the rejection of emergency licensing rules by Secretary of State Denny Hoskins, which means that residents may not see sports betting launch until at least September 30. Originally, the expectation was to kick things off by this summer after the ballot’s approval. Once everything is set, there will be a 10% tax imposed on sports betting revenue in the state.

As for bet365, they are no strangers to the sports betting scene. They’re already operating in 13 states and have recently launched in both Illinois and Tennessee just in time for March Madness betting. The Missouri Gaming Commission is gearing up to start the licensing process soon, with standard rules set to go into effect around August.

Looking Ahead

The partnership between the Cardinals and bet365 opens up a world of possibilities for both the team and its fans as they embark on this exciting journey together. As sports betting continues to grow in popularity, it’s clear that the St. Louis Cardinals are making strides to stay connected with their fans in meaningful ways. Keep your eyes peeled for more updates as we get closer to the official launch!