January 1, 2025

Bako Sweet® Welcomes Susan Noritake as New VP of Sales and Marketing

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News Summary

Bako Sweet has announced the promotion of Susan Noritake to Vice President of Sales and Marketing. With over 30 years of experience, she aims to enhance the company’s market position and promote sweet potatoes as a year-round culinary staple. Under her guidance, the team will focus on innovative strategies and expanding brand visibility.

Bako Sweet® Welcomes Susan Noritake as the New Vice President of Sales and Marketing

Exciting news is buzzing around Bako Sweet, a company known for its delicious and high-quality sweet potatoes! They have recently announced that Susan Noritake, who previously held the position of Director of Sales, has been promoted to Vice President of Sales and Marketing. Talk about climbing the corporate ladder!

A Journey of Experience

Susan joined the Bako Sweet team in June 2023, and in this short period, she has made significant waves in the company. With a robust background spanning over 30 years, she brings a wealth of experience from working with well-known companies like Zespri International, Duda Farm Fresh Foods, Mann Packing, and Gill’s Onions. Her vast experience in sales and marketing has equipped her to tackle challenges and bring creative ideas to the table

Before her promotion, Susan played a vital role in leading successful sales and marketing initiatives at Bako Sweet. She’s well-known for creating impactful campaigns that not only ignite consumer demand but also propel retailer success—a vital combo in today’s competitive market.

Stepping Up with Excitement

In her new role as Vice President, Susan expresses her excitement and honor in taking on this responsibility. She is looking forward to building on the company’s momentum from the past year. Susan is committed to implementing new strategies in 2025 aimed at enhancing Bako Sweet’s position in the market while deepening partnerships with retailers.

One of her notable achievements over this past year has been leading campaigns that promote sweet potatoes as a year-round staple. Her passion shines through as she inspires consumers and retailers alike to embrace sweet potatoes, not just during the holidays but all year long.

Sweetening Every Day

Bako Sweet’s mission to “sweeten your every day” resonates with Susan’s vision. She has helped enhance brand visibility at retail levels, making sure that consumers recognize the versatility of sweet potatoes in their daily lives. Under Susan’s leadership, the company has actively worked to elevate sweet potatoes beyond their traditional roles in holiday recipes.

It’s truly remarkable how sweet potatoes, often seen as a seasonal delight, are being repositioned as a consistent menu item all year. Susan recognizes that consistent product availability and inspiring recipes can do wonders for promoting year-round sales of sweet potatoes. After all, who wouldn’t want to enjoy these nutritious tubers beyond just Thanksgiving?

A Growing Team with Big Dreams

Under her guidance, the team at Bako Sweet continues to expand, ready to take on new challenges and develop more sales and marketing initiatives. Matt McCort, the Executive Vice President at Bako Sweet, has praised Susan’s innovative strategies and expertise, emphasizing how invaluable her leadership is to the organization.

With her proven record of success, creativity, and focus on strategic growth and innovation, Susan Noritake is primed to make significant contributions to Bako Sweet as the new Vice President of Sales and Marketing. As the company celebrates its 75+ years of growing sweet potatoes in California’s southern San Joaquin Valley, they are more excited than ever to keep delivering quality products to consumers.

Looking Ahead

As we look forward to seeing what Susan will implement in her new position, one thing is clear: Bako Sweet is on a path to success and growth. With its commitment to high-quality sweet potatoes and innovative marketing strategies, it’s gearing up for an exciting year ahead!

Here’s to sweet potatoes becoming a beloved staple in kitchens everywhere, thanks to the incredible efforts of Susan and the fantastic Bako Sweet team!

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