UC Davis Introduces New Course for Craft Breweries

News Summary

The University of California Davis has launched a new course focused on Digital Marketing for Craft Breweries. Starting from March 3 to April 27, this eight-week program aims to enhance the marketing skills of craft brewery professionals. Participants will be guided by seasoned instructors Emily Hutto and Julie Rhodes, learning crucial strategies to improve online presence and customer engagement. With the craft beer industry becoming more competitive, this course offers invaluable tools for success.

UC Davis Introduces Exciting New Course for Craft Breweries!

If you’re involved in the craft beer industry, you’re in for a treat! The University of California Davis (UC Davis) has just launched a brand-new course that’s all about Digital Marketing for Craft Breweries. With enrollment open for the spring session happening from March 3 to April 27, now’s the perfect time for industry professionals to dive in and enhance their skills!

Why This Course Matters

Every craft brewery out there knows the market is becoming increasingly competitive. To stand out, it’s essential to have a solid digital marketing strategy in place. This course aims to empower brewers by focusing on digital marketing tactics that can significantly improve their online presence, boost customer engagement, and ultimately foster business growth.

Meet the Instructors

You’ll be learning from Emily Hutto and Julie Rhodes, two seasoned experts in the field. Emily is an experienced journalist and marketing professional who founded RadCraft to address communications needs specifically in the craft beverage supply chain. Meanwhile, Julie has over two decades of experience in the food and beverage industry and owns Not Your Hobby Marketing Solutions. With their combined expertise, students can expect a rich learning experience!

Course Details

The structure of the course is designed to fit into busy schedules. It includes live online classrooms, which means you can join from anywhere, along with weekly one-on-one office hours with the instructors for personalized guidance. Aside from that, there’s a good amount of prerecorded content available, so if you miss a live session, you won’t feel lost! Weekly assignments ensure you apply what you learn straight away.

What You’ll Learn

By the end of the eight-week program, participants will have the tools and knowledge to create a comprehensive digital marketing plan tailored to their breweries. The topics covered in the course aim to equip brewers with skills necessary to thrive in the dynamic craft beer marketplace. From understanding social media dynamics to managing email marketing campaigns, every little detail will be addressed.

The UC Davis Legacy

Did you know that UC Davis Continuing and Professional Education has been providing practical training for over 60 years? They cater to nearly 50,000 annual enrollments, serving students from all 50 states and more than 100 countries. You can trust that you’re getting valuable knowledge from a well-respected institution!

Get Started Today!

If this sounds like something you or someone you know would benefit from, be sure to check out the UC Davis website for more information on the course and how to enroll. This course presents a fantastic opportunity for those looking to sharpen their marketing efforts and remain relevant in the always-evolving craft beer industry.

Need More Info?

If you’re curious or have questions, feel free to reach out! Media inquiries can be directed to Phil Wade at pmwade@ucdavis.edu. Embrace this chance to learn, grow, and help your brewery thrive in the bustling craft beer landscape!

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Additional Resources

• Washington Beer Blog: UC Davis Digital Marketing Course
• Forbes: Washington’s Favorite Beer Brand Hosts Free Music Fest
• Washington Beer Blog: Beer30 Introduces New VP of Sales and Marketing
• Wikipedia: Digital Marketing
• Encyclopedia Britannica: Digital Marketing