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Exciting Times at Udemy: Genefa Murphy Steps in as Chief Marketing Officer

Genefa Murphy steps into her role as Chief Marketing Officer at Udemy, driving global brand growth.

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News Summary

Udemy, Inc. has appointed Genefa Murphy as its new Chief Marketing Officer, effective July 10, 2023. With over 15 years of experience in marketing strategies, Murphy aims to enhance Udemy’s global brand growth and expand the reach of its innovative learning platform. Her previous roles include significant marketing achievements at Five9 and other tech giants, setting a promising trajectory for Udemy’s future.

Exciting Times at Udemy: Genefa Murphy Steps in as Chief Marketing Officer

In a movement sure to send ripples through the world of online education, Udemy, Inc. has just announced the appointment of Genefa Murphy as their new Chief Marketing Officer (CMO), effective July 10, 2023. This is an intriguing development that signals a commitment to drive global brand growth and enhance Udemy’s already impressive market presence.

Leadership Changes and Growth

After Genefa steps into this pivotal role, she’ll be leading Udemy’s worldwide marketing organization and reporting directly to the company’s President and CEO, Greg Brown. Greg has shared his enthusiasm about having Genefa on board, emphasizing the exciting growth Udemy has seen in their enterprise platform, Udemy Business. Notably, Udemy Business now represents more than half of Udemy’s overall revenue, which serves as an impressive indicator of success in this segment of the business.

Genefa Murphy: A Proven Track Record

Genefa comes with a treasure trove of experience, boasting over 15 years in global go-to-market, product, and marketing strategies. Before joining the Udemy family, she held the position of Chief Marketing Officer at Five9, where she made significant contributions to the company’s expansion into the European market. Her expertise hasn’t gone unnoticed—while at Five9, she was recognized as a CRN Woman of the Channel and earned her place in the Elite 18 Customer Led Marketer by Influitive. On top of that, she received the global Women in Technology award from Aragon Research, which is a testament to her impactful role in the tech industry.

Aside from Five9, Genefa has held senior marketing roles at Micro Focus and has been a part of Hewlett Packard Enterprise’s software business, giving her a well-rounded foundation in technology and marketing.

A New Vision for Learning

When discussing her new role, Genefa emphasized her excitement about building a global marketing strategy that will resonate with Udemy’s audiences and elevate awareness of the platform. She’s clearly passionate about Udemy’s mission to improve lives through learning, which reflects the company’s dedication to providing effective skill development for organizations and individuals alike.

Udemy’s Expanding Reach

For those unfamiliar with the platform, Udemy offers a rich marketplace of thousands of courses, catering to millions of learners around the globe. One of their standout offerings is Udemy Business, which empowers employers to provide on-demand learning opportunities for employees, tech teams, and leaders. This flexibility makes it a valuable resource for both personal and professional development.

Trusted by Many

In addition to its extensive course offerings, it’s worth noting that Udemy Business has attracted a roster of well-known corporate clients such as Fender®, Glassdoor, On24, The World Bank, and Volkswagen. These partnerships showcase the platform’s credibility and the essential role it plays in workplace education.

A Global Presence

Headquartered in the vibrant city of San Francisco, Udemy also boasts additional hubs in various countries, including Türkiye, Texas, Colorado, Ireland, Australia, and India. This international footprint is a testament to the company’s ambition and ability to connect with diverse audiences worldwide.

As Genefa Murphy steps into this leadership role, there’s no doubt that exciting changes lie ahead for Udemy. With her wealth of knowledge, experience, and passion for marketing, we can’t wait to see how she shapes Udemy’s future. The path to even greater global brand growth seems bright!