Categories: Sponsored News - Digital Marketing

Exciting Changes Ahead: UpSwell Acquires Taradel to Boost Marketing Solutions for SMBs

The merger of UpSwell and Taradel marks a significant advancement in marketing solutions for SMBs.

Article Sponsored by:

SPACE AVAILABLE FOR SPONSORS!

Want to target the right audience? Sponsor our site and choose your specific industry to connect with a relevant audience.

What Sponsors Receive:

Prominent brand mentions across targeted, industry-focused articles
High-visibility placements that speak directly to an engaged local audience
Guaranteed coverage that maximizes exposure and reinforces your brand presence

Interested in seeing what sponsored content looks like on our platform?

Browse Examples of Sponsored News and Articles:

May’s Roofing & Contracting
Forwal Construction
NSC Clips
Real Internet Sales
Suited
Florida4Golf

Click the button below to sponsor our articles:

Sponsor Our Articles

News Summary

UpSwell, LLC has officially announced its acquisition of Taradel, enhancing its marketing solutions for small and medium businesses (SMBs). This acquisition, finalized on December 24, 2024, is set to expand UpSwell’s offerings and solidify its position in the local marketing space. Taradel, known for its effective EDDM® and digital marketing services, will operate as a separate division, facilitating a more customer-centric approach in their combined services.

Exciting Changes Ahead: UpSwell Acquires Taradel to Boost Marketing Solutions for SMBs

In a move that has the potential to shake up the local marketing landscape, UpSwell, LLC has officially announced its acquisition of Taradel, a company renowned for its innovative marketing solutions targeted at small and medium businesses (SMBs). This acquisition, which was finalized on December 24, 2024, was publicized on February 20, 2025, creating quite a buzz in the marketing community.

Who Is UpSwell?

Based in Marietta, Georgia, UpSwell has established itself as a formidable player in the field of data-driven direct response local marketing solutions. Serving clients across the United States and Canada, the company caters to businesses of all sizes, from small enterprises to large franchises. With a mission to provide customized marketing campaigns that drive measurable results, UpSwell especially focuses on various locally-driven sectors, including automotive repair, fitness, health, and home services.

Taradel: Specialists in Effective Marketing

On the other side of this successful acquisition is Taradel, a company rooted in Glen Allen, Virginia. Taradel has made a name for itself by specializing in Every Door Direct Mail® (EDDM®) and digital marketing services. They empower thousands of SMBs across the nation, enabling them to reach their target audiences efficiently and effectively. The brand has built a solid reputation for providing self-service marketing platforms, making it a favorite among small businesses looking to carve out their niche.

The Benefits of the Acquisition

The acquisition of Taradel marks a significant milestone for UpSwell, as it not only broadens their service offerings but also enhances their capabilities with Taradel’s self-service ecommerce marketing platform and guided support. This integration is about more than just expanding services; it also brings with it key strategic partnerships with major players in the industry, including USPS, Canada Post, and notable U.S. retailers. This means that UpSwell can now leverage these relationships to provide even more comprehensive solutions to clients.

A Commitment to SMBs

Eric Goodstadt, CEO of UpSwell, expressed his excitement about the acquisition, emphasizing the opportunity for the company to expand its reach within the SMB community. “We are thrilled to enhance our leadership in the EDDM marketplace,” he said, echoing the sentiments of many in the marketing field who are eager for new developments. Combining forces with Taradel will undoubtedly allow UpSwell to provide superior marketing solutions and foster growth for both organizations.

The Vision Going Forward

Post-acquisition, UpSwell has made it clear that Taradel will continue to operate as a separate division under its umbrella, maintaining its existing brand and focus on self-service marketing solutions. However, the collaboration also aims to enrich UpSwell’s personalized services—referred to as concierge-style, expert-led marketing services for clients who prefer hands-on support or agency-level management of their campaigns.

Customer-First Philosophy

Jim Fitzgerald, the CEO and founder of Taradel, also spoke on the strength of the new partnership, highlighting that it reinforces their commitment to a customer-first philosophy. The combination of UpSwell’s expertise in marketing with Taradel’s established services is sure to result in an enriched customer experience for all clients involved.

A Bright Future for Marketing Solutions

This strategic acquisition is a part of UpSwell’s broader strategy to refine and expand its marketing services. As the landscape of digital marketing and local marketing continues to evolve, the combined capabilities of UpSwell and Taradel are set to drive growth and deliver an even wider array of superior marketing solutions to their expanding client base.

For SMBs looking for effective ways to connect with their audiences, this partnership offers a promising new avenue. From expert guidance to self-service platforms, UpSwell and Taradel are paving the way for a more cohesive and efficient marketing experience. The future looks bright!