News Summary
The 2024 Marketing & Communications Awards in Utah celebrated local talent in the marketing industry, with standout performances from Snowbasin Resort, Bank of Utah, Ivanti, and others. The event highlighted innovative campaigns and impactful community engagement from various companies, culminating in a night of recognition on October 30, 2024.
Utah’s Marketing & Communications Awards Shine a Light on Local Talent
Utah’s vibrant marketing scene just got even brighter with the announcement of this year’s Marketing & Communications Awards, formerly known as the SAMYs Awards. These awards bring together all the incredible talent and creativity within the marketing and communications industry, celebrating the incredible work done by various companies and individuals throughout the state. The awards ceremony will take place on October 30, 2024, and it’s sure to be a night filled with inspiration and recognition.
Snowbasin Resort Takes the Crown
One of the standout honorees this year is Snowbasin Resort, whose marketing team scored three impressive accolades in 2024. They were recognized as SKI Magazine’s No. 1 Resort in the West, Outside Magazine’s top resort in North America, and USA TODAY’s top ski destination in the U.S. and Canada. Following their big wins, Snowbasin launched a marketing campaign that generated an astonishing 16 million earned impressions across national media outlets. Talk about a big win for a fantastic resort!
Bank of Utah Gets Creative
Meanwhile, the Bank of Utah wowed everyone with its creative “Where’s the Wallet” Cash Quest campaign. Engaging over 6,900 participants, the campaign cleverly hid a total of $20,000 in prizes, which resulted in a wave of organic social media buzz and even created a vibrant community on Reddit. It’s amazing to see how they turned a simple idea into such an engaging experience!
Ivanti’s Innovative Security Strategy
Also taking home accolades is Ivanti, which reimagined its Patch Tuesday security updates using a multi-channel approach. This innovative strategy led to staggering results, including 79,530 webinar registrations, 12,551 blog views from 113 countries, and 70 media coverage pieces that reached a whopping 62 million people. Clearly, they’ve mastered the art of communication!
Crucial Learning’s Summer Webinar Success
Another noteworthy mention is Crucial Learning, whose Summer Webinar Series attracted over 30,250 registrations. With an open rate of 14.1% and a click-through rate of 3.8%, they demonstrate impressive year-over-year growth and consistent engagement. It’s inspiring to see educational initiatives making such an impact!
Frazil’s Sweet Giveaway
Frazil brought some sweetness to the scene with its “Free Frazil Friday” campaign, leading to the giveaway of 1.5 million free slushes. This initiative didn’t just delight the taste buds; it significantly boosted their website traffic and increased customer intent to repurchase. Who wouldn’t want a refreshing slush on a hot day?
Championing Animal Adoption
Best Friends Animal Society launched a heartwarming campaign titled “Bring Love Home,” resulting in nearly 35,000 pet adoptions and impressive increases in both website traffic (55%) and donations (59%). It’s lovely to see how marketing efforts can make such a positive change in the community!
Local Focus: Orem’s Businesses Get Spotlight
In Orem, Dareli Villegas made waves with the “Small Business Saturday” campaign, featuring over 100 videos spotlighting local entrepreneurs. This initiative highlighted the vibrant small business community, encouraging residents to shop local!
Innovative Narration at Black Desert Resort
Additionally, Brien Sonzogni’s AI-powered narration system at Black Desert Resort offered a unique golfing experience by sharing insights from golf course architect Tom Weiskopf, enhancing player engagement on the course.
Engaging Social Media Strategies
Over at Vivint, the social media team achieved an incredible 1 billion impressions, with one Instagram reel reaching 280 million views, landing among the top 10 most viewed reels of all time. It’s clear that they know how to connect with their audience!
Creative Solutions Across Different Industries
Staying innovative, Clearlink’s personal finance site, The Penny Hoarder, launched a new tool to help users find car insurance, engaging millions through an innovative content strategy on social media and email. Jacobsen Construction’s J-Hub microsite saw a 27% year-over-year increase in employee engagement, thanks to its use of interactive technology.
A Bright Future Ahead
The wave of creativity, innovation, and effectiveness showcased at the Marketing & Communications Awards highlights just how vibrant Utah’s marketing landscape is. From engaging campaigns that drive community involvement to imaginative strategies that captivate audiences, it’s an exciting time for the industry. It will be fascinating to see what the future holds for these talented honorees! Keep an eye out for more excitement as we approach the awards ceremony on October 30.
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Additional Resources
- Utah Business: Marketing & Communications Awards 2024
- PR Daily: Top Women in Marketing Class of 2024
- Ad Age: Marketing Winners and Losers
- Google Search: Marketing and Communications Awards
- Encyclopedia Britannica: Marketing
