News Summary
VCI Global Limited has announced its acquisition of Roots Digital Pte. Ltd. in Singapore for approximately US$2.2 million. This strategic move aims to bolster VCI’s digital marketing capabilities as both companies seek to leverage strong growth in the digital marketing sector amid a projected global market expansion. Roots Digital, with an impressive track record and notable clientele, offers significant synergies that promise high returns on investment for clients.
VCI Global Limited Expands to Singapore with Exciting Acquisition
In a move that’s making waves in the business world, VCI Global Limited, a diversified holding company based in Kuala Lumpur, Malaysia, has officially announced its acquisition of Roots Digital Pte. Ltd., a digital marketing firm thriving in the vibrant atmosphere of Singapore. With a value tag of approximately US$2.2 million(or about SG$3 million), this acquisition is not just a transaction but a strategic leap into a rapidly growing market.
What Does the Acquisition Mean?
The acquisition price comes with an impressive price-to-earnings (P/E) ratio of nearly 3.5, which indicates a potentially lucrative investment for VCI Global. Roots Digital has already demonstrated strong performance, achieving over US$3 million in revenue and nearly US$0.9 million in profit in 2024 alone! Notably, the company has enjoyed an incredible 84% year-on-year revenue growth over the past three years, showcasing its ability to adapt and thrive in a dynamic digital environment.
Expertise in Digital Marketing
Roots Digital specializes in a niche of performance marketing that spans various digital channels. What makes this firm stand out even more is its remarkable customer retention rate, averaging a solid 24 months. This fantastic retention rate leads to a low customer churn, making it a reliable partner for clients. Among their notable clientele are esteemed names like Microsoft Corporation, National University Cancer Institute, Singapore (NCIS), Parkway College of Nursing and Allied Health, and Orita Sinclair School of Design & Music.
Support for Local Businesses
Adding to its accolades, Roots Digital is recognized as a pre-approved vendor under the Infocomm Media Development Authority’s (IMDA) Productivity Solutions Grant (PSG). This grant provides eligible local small and medium enterprises (SMEs) the opportunity to secure up to 50% funding for digital marketing services, reflecting the firm’s commitment to supporting local businesses.
Synergies Ahead
What’s truly exciting about this acquisition is the potential for synergies between VCI Global and Roots Digital. With VCI aiming to bolster its capabilities in SEO, paid media, and social media advertising, the combination of its existing expertise with Roots Digital’s regional insights promises a remarkable opportunity to drive substantial return on investment (ROI) for clients.
Looking Towards the Future
As the global digital marketing market is projected to grow to approximately US$1.2 trillion by 2033, with a compound annual growth rate (CAGR) of 11.22% from 2025 to 2033, VCI Global is strategically positioning itself to take advantage of this growth. The surge in internet penetration and the expanding customer base means marketers will have more opportunities to reach users on various online platforms.
Expressions of Enthusiasm
VCI Global’s Group Executive Chairman and CEO, Dato’ Victor Hoo, expressed his enthusiasm about this expansion into Singapore and the potential for future acquisitions, emphasizing their focus on building a robust digital presence in the region.
A Bright Financial Outlook
In the last twelve months, VCI Global has reported an astonishing 89.38% revenue growth, indicating a thriving financial standing and further solidifying its aim to broaden service offerings while enhancing client value in this burgeoning digital marketing sector.
This acquisition not only marks a significant milestone for VCI Global but also highlights the ongoing shifts within the digital marketing landscape. With strong growth expectations ahead, it seems we can expect exciting developments unfolding in Singapore.
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Additional Resources
- GlobeNewswire
- Investing.com
- The Straits Times
- Google Search: VCI Global Limited
- DesignRush
- Wikipedia: Digital Marketing
