Xactus Appoints Sasha Stair as Chief Marketing Officer, Promising Innovations in Mortgage Fintech

Exciting News from the Mortgage Fintech World: Xactus Welcomes Sasha Stair!

In the bustling city of Charlotte, North Carolina, there’s some buzzing excitement in the air, especially in the world of mortgage fintech! Xactus, a company that specializes in verification solutions, has just landed a remarkable addition to their team. Sasha Stair, known for her impressive track record and strategic vision, has been appointed as the new Chief Marketing Officer. This is big news for both Xactus and the industry as a whole!

Two Decades of Expertise

Sasha Stair is no stranger to the mortgage fintech industry. With over two decades of experience, she brings a wealth of knowledge and expertise to her new role. In the past, Sasha has held key positions at notable firms such as Snapdocs, Common Securitization Solutions, and Black Knight Financial. Her extensive background makes her a powerhouse, and it’s clear that she understands the ins and outs of the business.

Recently, Sasha was recognized as a 2023 HousingWire Woman of Influence, which speaks volumes about her impact and contributions to the mortgage industry. “This is a pivotal moment for our organization,” shared Shelley Leonard, the president of Xactus. She added, “Having a chief marketing officer who can seamlessly partner with our sales team and across all areas of the business is crucial for our growth.” It’s apparent that Xactus is excited to have Sasha on board!

An Exciting Journey Ahead

As the new CMO, Sasha Stair has some important tasks ahead of her. She will be focusing on growing the fintech’s profile, collaborating with other companies in the space, and developing customer-centric marketing strategies. This means that her role will not only impact the growth of Xactus but also how they connect with their customers. With her wealth of experience, it’s likely that we’ll see some innovative strategies coming from her team!

Sasha has recently obtained her MBA Certified Mortgage Banking Certification, enhancing her credentials even further. In addition to her impressive career, she is often asked to speak at industry conferences and makes frequent appearances on podcasts, where she shares her insights and expertise. This visibility not only underscores her authority in the field but also indicates how much she values sharing knowledge with others.

Looking Ahead

The mortgage industry is continuously evolving, and organizations like Xactus are at the forefront of that change. With Sasha Stair’s leadership in marketing, the company is well-positioned to enhance its market presence and better serve its customers. “Sasha’s deep marketing expertise, industry connections, and strategic vision make her uniquely qualified to help drive Xactus forward,” stated Leonard.

While the excitement at Xactus is palpable, the broader industry is also experiencing fluctuations. Recently, when mortgage rates dipped in the third quarter of 2024, Mr. Cooper Group saw a remarkable doubling in their origination business. However, executives are cautious about maintaining that performance in the upcoming quarters. Such dynamics in the market make Xactus’s strategic moves even more significant.

A Bright Future

As we watch Sasha Stair step into her new role at Xactus, we can’t help but feel optimistic about what’s to come. Her combination of experience, passion, and innovative thinking has the potential to not only elevate Xactus but also contribute positively to the mortgage fintech landscape as a whole. It’s an exciting time to be involved in this industry, and Sasha is certainly one to watch!

Stay tuned for more developments from Xactus and the mortgage fintech sector as they continue to grow and adapt in this dynamic environment!