News Summary
Yes&, a leading marketing agency based in Washington, DC, has acquired Beacon Digital Marketing from New York. This strategic acquisition will enhance Yes&’s digital strategy and performance marketing capabilities. With a strong reputation in B2B sectors, this partnership aims to create impactful marketing solutions while expanding Yes&’s client connections and offerings across the nation.
Yes& Welcomes Beacon Digital Marketing to the Family
In an exciting move for the marketing world, Yes&, a full-service marketing and advertising agency located in the greater Washington, DC area, announced just recently that they have acquired Beacon Digital Marketing, a distinguished digital marketing agency from New York. This acquisition was made official on February 10, 2025, and is expected to bring about some significant enhancements to Yes&’s already impressive suite of services.
Strengthening Digital Strategy and Services
The main goal of this acquisition is to reinforce Yes&’s existing capabilities in critical areas like digital strategy, performance marketing, creative branding, and marketing automation. With Beacon’s team bringing extensive experience in generating measurable results through integrated digital campaigns, website design and development, and performance marketing, the potential for growth is immense!
Yes& has built a sturdy reputation, particularly in B2B sectors such as fintech, cybersecurity, professional services, and SaaS. Adding Beacon Digital’s expertise to the mix will only enhance their offerings and help them forge deeper connections with clients through innovative marketing strategies.
A Tale of Expertise
Beacon Digital Marketing has made quite a name for itself by collaborating with top global brands and delivering tangible results for clients. With decades of experience under their belt, the team at Beacon has successfully executed campaigns that resonate with audiences, and now their talents align perfectly with Yes&’s mission to help brands truly make an impact.
Yes&’s Founder and CEO, Robert W. Sprague, expressed enthusiasm for the acquisition, stating it solidifies their commitment to arm brands with smart, impactful marketing solutions. Meanwhile, Whitney Parker Mitchell, Beacon’s Founder, echoed the sentiment, emphasizing how joining forces with Yes& will allow them to elevate their marketing strategies and execution to new heights.
Growing and Thriving
Yes& is no stranger to growth. They’ve appeared on Adweek’s Fastest Growing Agencies list not once but twice, and they have also been recognized on the Inc. 5000 list of fastest-growing privately held companies in America six times! Their reputation as a powerhouse in the industry is well documented, with a diverse range of services including branding, digital strategy, social media, analytics, customer experience, market research, content development, event production, crisis communications, and public relations.
This latest acquisition follows other strategic growth initiatives, including bringing aboard Lipman Hearne in 2022 and CommCore Consulting Group in 2024, both of which have contributed to expanding their talented team and long-standing client base.
Local Success and New Hires
Yes& doesn’t just serve the DC area; they are making waves nationwide, with offices stretching to Chicago and Philadelphia. Recently, it was recognized as the #2 Advertising Agency in the greater DC region by the Washington Business Journal. To further boost their efforts, they’ve recently welcomed Liz Murnin as the vice president of business development. With over 20 years of leadership experience and a track record of driving multimillion-dollar growth, Murnin is set to steer new business opportunities and enhance their already impressive offerings.
Empowering Education through Rebranding
In addition to their recent acquisitions, Yes& has also been working on a comprehensive rebranding campaign for the Community College of Philadelphia. The initiative, which includes a fresh new tagline, logo, and website redesign, aims to energize and empower students while tackling the pressing issue of declining enrollment at the college. To celebrate this transformative endeavor, a block party along with landmark lighting events were held in Philadelphia!
As Yes& continues to grow and innovate, the excitement surrounding their future endeavors—especially with the addition of Beacon Digital Marketing—is palpable. With a commitment to excellence and a passion for delivering robust marketing solutions, Yes& is positioned to create even more impactful experiences for their clients.
Deeper Dive: News & Info About This Topic
HERE Resources
Robbie Graves Shares Digital Marketing Insights at Local Luncheon
Coinbase Reports Record-Breaking Fourth Quarter Earnings
Paysafe Sells Direct Marketing Payment Processing Business to Kort Payments
Top Seven Market Segmentation Trends Revolutionizing Business Strategies
Unlocking the Power of Color in Branding
UK Brands Urged to Step Up Their Game: Authenticity and AI at the Forefront
Houston’s Social Media Marketing Revolution
Exciting News for Travel Advisors: Uniworld Rolls Out Free Marketing Tools!
Marketers Focus on Balance for Brand Awareness and Customer Acquisition in 2025
Exciting New Chapter for Capitol Records as Brian ‘Busy’ Dackowski Takes the Helm
Additional Resources
- GlobeNewswire: Yes& Acquires Beacon Digital Marketing
- Encyclopedia Britannica: Digital Marketing
- LBBOnline: Yes& Hires Liz Murnin
- Google Search: B2B Marketing
- LBBOnline: Yes& Helps Community College of Philadelphia
- Wikipedia: Marketing Automation
